Buyers who are shopping right now.
Cold lists are a tax on your agents. In-Market Audience data is the opposite: people actively shopping for what you sell, delivered into your account with names, phones, emails, companies and industries attached. Point your AI agents at buyers who are already in the market and the whole machine gets warmer, from the first hello to the booked meeting.
The audience view
Your in-market records as they arrive, with the fields your agents use to open the conversation.
Name, phone, email, company and industry on every record, loaded straight into your account and ready to work.
These are buyers showing active shopping behavior for your category right now, not a stale list scraped last year.
The data lands where your AI agents work, so a fresh in-market buyer can be on a call minutes after arriving.
It is priced separately from the platform so you only pay for data when you want data. Your account, your records.
From switched on to booked meeting.
A lead shows up
From your website, your lists or the In-Market add-on. The moment it lands, the clock starts.
The machine works it
Your agent calls in seconds, qualifies against your rules and follows up by text and email until someone answers. The coach watches every conversation.
Your calendar fills
Qualified prospects book themselves onto your calendar. The dashboard ties every meeting back to the call that earned it.
Six AI agents and sixteen tools, in place of fifteen subscriptions.
Businesses like yours pay for these separately, and none of them talk to each other. Here it is one system with one memory, so every call, text, email and booking knows what happened before it.
One platform. One memory. One bill.
Brand names belong to their owners.
- CRMHubSpot
- Phone systemRingCentral
- EmailMailchimp
- SMSPodium
- ReviewsTrustpilot
- SchedulerCalendly
- Chat and supportZendesk
- DM automationManyChat
- Social postingHootsuite
- ContractsDocuSign
- FunnelsClickFunnels
- Call trackingCallRail
- WebsiteSquarespace
- AutomationsZapier
- Call notesOtter.ai
Everything worth knowing, the long version.
20+ chapters on how this actually works, written out in full.
Read the guideCommon questions
What is buyer intent data and how is it collected?
Intelligence gathered from a prospect's digital activity: search queries, sites visited, content downloaded and competitors researched. We track it across search engines, publisher networks, review platforms and social media, collected ethically and matched to verified contact records.
What are the different types of intent data you provide?
First-party intent comes from your own digital properties: visits, form fills and downloads. Second-party is shared directly between partners. Third-party comes from our broader monitoring network of publisher sites and review platforms. All three combine for the highest-confidence buyer signal.
How accurate is the contact information?
Verified phone numbers and email addresses go through continuous validation and database cleansing, while an activity model filters out noise and bot traffic on the signal side. Clients typically see significantly higher call answer rates than with cold lists.
How often is your buyer intent data refreshed?
Captured continuously and delivered every 24 hours, so your morning delivery includes all new activity from the prior day. A homeowner searching for roofing contractors today needs to be contacted today; clients who call within four hours report the highest conversion rates.
Can I use buyer intent data for B2B sales outreach?
Yes, and it's one of the highest-ROI applications: connect rates run dramatically higher than cold lists. Many clients pair it with their own sales team, others combine it with our AI Sales Agent to automate outreach at scale.
What makes Multiply Revenue a better intent data provider than competitors?
Signal breadth: eight buying signal categories versus the two or three most competitors track. Matching accuracy: signals resolve to verified decision-makers, not just company-level data. Delivery: every 24 hours, while many providers run weekly or monthly.
How do I get started with buyer intent data?
Under 48 hours. Book a strategy call to define your buyer profile and industries, then we configure filters and run a seven-day test delivery. Most clients are making sales calls from their first list within 72 hours of signing on.
Is buyer intent data GDPR compliant?
Our practices are designed to comply with GDPR, CCPA and other applicable privacy regulations. We collect behavioral data in aggregate under appropriate consent frameworks and never sell consumer data. Clients serving EU-based prospects should consult their own counsel.
How do in-market audiences work in Google Ads?
Segments built from behavior across Search, YouTube and Display. Google places users actively researching a category into an active buying window, best layered with demographics and a strong landing page.
What is the difference between in-market audiences and affinity audiences?
Affinity reaches users with sustained long-term interest regardless of whether they're shopping. In-market reaches users ready to buy right now. Use affinity at the top of the funnel and in-market at the bottom.
How do I choose the right intent data provider for my business?
Compare five things: source category count, whether signal resolves to account and contact level, delivery cadence in writing, whether enrichment happens before delivery, and how CRM integration works. A vague answer on compliance is a red flag regardless of the demo.
How accurate is your B2B contact database?
Our B2B contact database maintains 95%+ email deliverability and 85%+ direct dial accuracy, validated with real-time SMTP and carrier checks. Bounce rate is under 5%, versus the 15-25% industry average.
How often is your B2B data updated or refreshed?
Our most-queried contacts are re-verified weekly, every contact at minimum quarterly. An acquisition or leadership change triggers immediate re-verification, so the database reflects reality, not last year's org chart.
Can I export contacts to my CRM?
Yes. We offer native integrations with Salesforce, HubSpot, Pipedrive, Zoho CRM, Outreach and SalesLoft, with fields mapped to your existing properties. CSV and API export are also available.
Is your B2B contact database GDPR compliant?
For US outreach, our database operates under established legitimate interest provisions. For EU-targeted outreach, we provide separate contact sets built under GDPR Article 6(1)(f), stored on EU-region servers.
What is the difference between B2B data and Online Shopping Data?
B2B contact data tells you WHO to contact. Online Shopping Data tells you WHEN. Businesses that combine both consistently achieve 3-4x higher response rates.
Do you sell shared or exclusive B2B contact lists?
We build custom contact sets for each customer and do not resell identical lists to direct competitors in the same territory. Your prospects feel specifically targeted because they are.
How is your data different from ZoomInfo or Apollo?
ZoomInfo and Apollo have known limitations: data can run 12-18 months stale, and credit-based pricing makes volume prospecting expensive. We verify every contact and build a custom list against your ICP.
How do I choose the right B2B data provider for my business?
It comes down to four factors: data accuracy, freshness, targeting depth and compliance with CCPA, CAN-SPAM and GDPR. We provide a free sample of your target list so you can validate accuracy first.
How long does it take to get set up with a new B2B data provider?
A realistic timeline runs about three weeks: day one to define your ICP and get a sample, week one to validate it, week two to connect your CRM, and week three for launch.
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