Roofing, multiplied.
Software that finds homeowners shopping for a roof, calls them and books the inspection.
Multiply Revenue is sales software for roofing companies. It shows you which homeowners in your area are shopping for a roof right now, then an AI agent calls them, answers what they ask and books the inspection straight onto your calendar. Every conversation is written down and scored by a coach that tells you what to say next time. The calls, texts and emails all sit in one place, so nothing is lost between the first conversation and the signed contract. It keeps work coming in between storms, not only after one.
Free calls and free SMS included with every plan.
What roofing businesses fight every day.
Catastrophic Storm Lead Surges Overwhelm Every Roofer
A single severe storm can generate a flood of roofing leads almost overnight. No roofing business can handle that kind of inbound volume manually. Many leads go unanswered and convert to competitors who use AI to automate their response instead.
Insurance Claim Complexity Slows Down Every Roofing Inquiry
Homeowners are confused about the insurance claim process, deductibles and depreciation. Explaining this to each roofing lead individually wastes hours of your team's time every single day.
Qualifying Roofing Leads Before Booking an Inspection
Many leads just want free roof inspections with no intent to hire. Without AI to qualify leads upfront, inspectors waste time on properties that will never close, killing margin in the roofing business.
Competitive Lead Saturation After Every Storm Event
After storms, homeowners get 10 roofing company calls within hours. The first professional roofer to respond with a clear estimate process and inspection booking wins the job.
After a storm, most homeowners call several contractors and the first professional to respond usually books the inspection. Being second often means competing on price. Being first means having the best shot at winning the job.
Roofing job value spans from a minor repair up to a full replacement. Every storm event creates many of these opportunities and most go to whoever answers first with a clear estimate process.
Roofing leads go cold quickly after a storm. Homeowners tend to call multiple contractors around the same time and commit to whoever shows up with the fastest, most professional response.
A roofing contractor generated a strong volume of estimates from AI-qualified leads after a single hail event. Their AI reached a large batch of homeowners within days of the storm and booked inspections before several competitors had even responded.
AI built for roofing businesses.
AI Agent Responds to Inbound Roofing Leads in Under 60 Seconds
The moment a homeowner submits a storm damage inquiry, whether from your website, HomeAdvisor or a Facebook lead ad, the AI agent calls them within 60 seconds. While other roofers are sleeping or on a job, your roofing business is already booking the inspection.
Automates Inspection Booking Directly into Your Roofing Calendar
The AI agent asks about visible damage, storm date and decision maker availability, then books a free inspection directly into your estimator's calendar. No back-and-forth and nothing left hanging. Your roofing business wakes up with a full inspection schedule after every storm event.
Handles Insurance Questions That Slow Down Every Roofing Inquiry
Most homeowners are confused about deductibles, depreciation and what their policy actually covers. The AI agent walks them through the claims process in plain language, building trust and reducing the objections your roofing sales team faces on every inspection.
The daily leaks, and what plugs them.
Enquiries Wait While Roofing Crews Are on Site
Your most experienced people are on job sites, so a homeowner who reaches out in peak storm season waits. Homeowners after a storm do not wait. They go to the next roofer on their list.
Storm Surges Create Unmanageable Inbound Lead Volume Spikes
A single hail event can generate a large wave of inbound roofing inquiries within a couple of days. Your office staff cannot realistically handle that kind of volume alone. Calls pile up, roofing leads go cold and out-of-state storm chasers capture the jobs while you are trying to catch up.
Shared Roofing Leads from Aggregators Force a Race to the Bottom on Estimate Price
HomeAdvisor, Angi and storm lead aggregators often sell the same homeowner to several competing roofers at once. By the time you call, they have already heard multiple pitches and are negotiating price instead of evaluating quality.
Call Homeowners After Every Storm Event
Storms target audienceVoice AI monitors weather data and calls homeowners in hail and wind damage zones within 24 hours. While competitors wait for leads to trickle in from HomeAdvisor, your AI is already booking free inspections with homeowners who just heard something hit their roof.
Call Insurance Adjusters for Preferred Contractor Status
Adjusters referral sourceAI contacts insurance adjusters and claims offices to establish your company as a preferred roofing contractor. When adjusters recommend you directly to policyholders, you skip the bidding war entirely.
Call Homeowners with 20+ Year Old Roofs
Aged Roofs high valueAI calls homeowners in your area whose roofs are past their expected lifespan. Instead of waiting for leaks, AI offers preventive inspections and replacement quotes. A full roof replacement is typically your highest margin project type.
Call Commercial Property Owners for Flat Roof Contracts
Commercial bulk dealsAI contacts warehouse owners, strip mall managers and commercial landlords about flat roof inspections and maintenance contracts. Commercial roofing projects can range widely in size and budget, and AI qualifies both before you ever visit the site.
How roofing teams put it to work.
Post-Storm Surge: AI Responds to Every Roofing Lead in Under 60 Seconds
After a hail or wind event, the AI agent immediately contacts all inbound roofing inquiries, asking about visible damage, storm date, insurance carrier and decision maker availability. Inspections are booked before competitors return their first callback.
Insurance Claim Education at Scale Across All Roofing Leads
The AI agent walks homeowners through the claims process in plain language, including deductibles, depreciation, what gets covered and how the inspection ties to the claim. Educated homeowners qualify themselves faster and arrive at the estimate with far less objection-handling needed.
Proactive Outreach to Homeowners in the Highest-Value Segment
The AI agent identifies and calls homeowners in your service area whose roofs are 15 to 20 years old, before a leak forces an emergency call. Proactive roofing replacement conversations generate higher-margin jobs with less price pressure than storm-driven emergency work.
Automated Post-Job Referral Requests That Build the Roofing Business
The AI agent calls satisfied customers a couple of weeks after project completion, asks for a Google review and requests referrals to neighbors. Roofing referrals tend to convert far better than cold leads and cost nothing extra to generate.
The full roofing playbook, the long version.
7 chapters on how this actually works in roofing, written out in full.
Read the guide- 01Roofing Marketing Strategies That Drive More Leads for Your Roofing Business
- 02Google Ads for Roofing Contractors: Roofing Advertising That Generates Qualified Leads
- 03AI and Digital Marketing for the Roofing Industry
- 04Roofing Lead Generation: Building a System for Storm Damage and Roof Replacement Leads Year-Round
- 05Reviews and Social Proof: Why Roofing Companies Win or Lose on Trust
- 06Direct Mail, Community Events and Referral Partnerships for Roofing Businesses
- and 1 more
Roofing teams always ask.
How does the software grow a roofing business year-round, not just after a storm?+
Storm work comes to you. The rest of the year, the software goes and gets it: it finds homeowners in your service area who are shopping for a roof, calls them and books the inspection. It also answers every inbound lead the moment it arrives and follows up until the inspection is on the calendar, so the leads you already pay for stop going to whoever answered first.
Can the AI explain the insurance claims process to roofing prospects?+
Yes, the AI agent is trained on standard homeowner insurance claims processes, explaining deductibles, depreciation, supplements and what to expect from adjusters. This education improves the customer experience and speeds up estimate acceptance.
How does AI qualify serious roofing leads from tire kickers?+
The AI agent gauges timeline, asks about decision-makers in the household and discusses budget expectations to identify roofing leads with real intent to move forward, so your inspectors only visit properties that will close.
Does the AI handle both residential and commercial roofing inquiries?+
Absolutely. The AI agent uses different scripts for homeowners versus property managers and commercial building owners, addressing their unique concerns and booking the right type of inspection for each.
What should I look for in an AI sales agent for a roofing company?+
Three things. It should call the homeowner within seconds of a lead and again until they answer, because the first roofer to respond usually wins the inspection. It should write every call down so you can read what was said before you show up. And it should book straight into your calendar rather than hand you a list to call back. Ask any vendor to show you the calls, not a slide about them.
How does AI sales automation help roofing companies convert more leads without adding sales staff?+
Sales automation for roofing companies works by handling the parts of the sales process that eat the most rep time without requiring human judgment. The AI contacts every new lead within minutes, asks qualification questions about roof age, storm damage and project timeline, handles basic objections and books the inspection on your calendar. Your sales team only talks to pre-qualified homeowners who have confirmed their project is real and their timeline is soon.
How does AI respond to roofing leads that arrive after hours?+
When a homeowner reports a roof leak at 7pm or spots storm damage on a Saturday morning, the AI responds immediately rather than leaving them waiting. The AI handles the intake: property address, damage description, insurance carrier and preferred inspection time. It books the assessment on your crew's calendar and sends a confirmation. Roofing companies that respond to after-hours leads straight away consistently convert more inspections than competitors who reply on Monday.
What are the most common FAQs roofing customers ask before scheduling an inspection?+
The most common questions homeowners ask before scheduling a roofing inspection are: Is the inspection free? Does insurance cover roof damage? How soon can you come out? Do you work with my insurance company? The AI is trained to answer all of these accurately and transparently based on your company's policies. It also qualifies the lead: homeowner versus renter, insurance claim versus cash pay and urgency level.
How is this different from buying roofing leads?+
A bought lead is a name that is usually sold to several roofers at once. The software finds homeowners itself, from signals that they are shopping for a roof, so the person it books has not been sold to anyone. It then does the part that usually gets skipped: the follow-up calls, the reschedules and the reminders, all written down, until the inspection happens.
Multiply Revenue