Roofing CRM, multiplied.
Software that works the roofs you put on, calls the property managers and adjusters who send you work and books the inspection.
Multiply Revenue is sales software for roofing companies. It works the list you already have, roofs you put on that are getting old, quotes that never closed, past customers in the path of the last storm, then an AI agent calls them and books the inspection straight onto your calendar. It calls the property managers, adjusters and builders who hand out roofing work.
It answers every inbound lead the moment it arrives and follows up until the inspection is booked. Every call is scored, so the storm calls where nobody asked about the insurance claim show up. The calls, texts and emails all sit in one place, so nothing is lost between the first conversation and the signed contract. It keeps work coming in between storms, not only after one.
No setup fee on any plan, and no per-text charge from us.
What roofing businesses fight every day.
Catastrophic Storm Lead Surges Overwhelm Every Roofer
A single severe storm can generate a flood of roofing leads almost overnight. No roofing business can handle that kind of inbound volume manually. Many leads go unanswered and convert to competitors who use AI to automate their response instead.
Insurance Claim Complexity Slows Down Every Roofing Inquiry
Homeowners are confused about the claim process, deductibles and depreciation, and they ask the same four questions every time. Explaining it one lead at a time is where a roofing office loses its afternoon.
Qualifying Roofing Leads Before Booking an Inspection
Many leads just want free roof inspections with no intent to hire. Without AI to qualify leads upfront, inspectors waste time on properties that will never close, killing margin in the roofing business.
Competitive Lead Saturation After Every Storm Event
After storms, homeowners get 10 roofing company calls within hours. The first professional roofer to respond with a clear estimate process and inspection booking wins the job.
After a storm most homeowners call several contractors, and the first professional to respond usually books the inspection. Being second means competing on price.
Roofing job value spans a minor repair up to a full replacement. Every storm creates many of them and most go to whoever answers first.
The week after a hail event decides the season. The roofs you have already been on sit in that same storm path, and those customers know you.
AI built for roofing businesses.
The Agent Calls an Inbound Roofing Lead While the Homeowner Is Still Looking
The moment a homeowner submits a storm damage enquiry, from your website, HomeAdvisor or a lead ad, the agent calls them. Storm leads are worked hardest in the evenings and at weekends, which is exactly when a roofing office is closed and a crew is asleep.
Books the Inspection Straight Onto Your Roofing Calendar
The AI agent asks about visible damage, storm date and decision maker availability, then books a free inspection directly into your estimator's calendar. No back-and-forth and nothing left hanging. Your roofing business wakes up with a full inspection schedule after every storm event.
Handles Insurance Questions That Slow Down Every Roofing Inquiry
Most homeowners are confused about deductibles, depreciation and what their policy actually covers. The AI agent walks them through the claims process in plain language, building trust and reducing the objections your roofing sales team faces on every inspection.
What it costs you today, and what changes.
Enquiries Wait While Roofing Crews Are on Site
Your most experienced people are on job sites, so a homeowner who reaches out in peak storm season waits. Homeowners after a storm do not wait. They go to the next roofer on their list.
Storm Surges Create Unmanageable Inbound Lead Volume Spikes
A single hail event can generate a large wave of inbound roofing inquiries within a couple of days. Your office staff cannot realistically handle that kind of volume alone. Calls pile up, roofing leads go cold and out-of-state storm chasers capture the jobs while you are trying to catch up.
Aggregator Leads Are Sold to Several Roofers, So the Only Difference Left Is Price
HomeAdvisor, Angi and storm lead aggregators often sell the same homeowner to several competing roofers at once. By the time you call, they have already heard multiple pitches and are negotiating price instead of evaluating quality.
Between Storms, Nobody Is Working the List
After the surge fades the phone goes quiet and crews sit. The roofs you inspected and did not replace, the quotes that stalled and the property managers who send work when they remember you are all in a spreadsheet nobody opens. The agent calls that list on the quiet weeks, so the schedule fills between storms instead of only after one.
Reach Your Own Customers After a Storm
Storms target audienceAfter a storm your own customer list is the first place to look, and almost nobody works it. The agent calls the roofs you have already been on in the affected area, asks whether they have seen anything, and books the inspection. They know you, they let you on the roof last time, and you are not competing with four other trucks in the street.
Call Insurance Adjusters for Preferred Contractor Status
Adjusters referral sourceAI contacts insurance adjusters and claims offices to establish your company as a preferred roofing contractor. When adjusters recommend you directly to policyholders, you skip the bidding war entirely.
Call the Roofs You Put On
Aged Roofs high valueThe agent works the roofs in your own records that are reaching the end of their life, and the quotes that never closed. Instead of waiting for a leak, it offers the inspection to people you have already done work for. A planned replacement is your highest margin job and it is a far easier conversation than an emergency one.
Call Commercial Property Owners for Flat Roof Contracts
Commercial bulk dealsAI contacts warehouse owners, strip mall managers and commercial landlords about flat roof inspections and maintenance contracts. Commercial roofing projects can range widely in size and budget, and AI qualifies both before you ever visit the site.
How roofing teams put it to work.
Post-Storm Surge, Worked at the Speed the Week Demands
After a hail or wind event the agent calls the inbound enquiries as they land, asking about visible damage, the date of the storm, the insurance carrier and who needs to be there. Inspections get booked while other roofers are still returning their first round of voicemails.
The Same Four Insurance Questions, Answered Consistently on Every Call
The AI agent walks homeowners through the claims process in plain language, including deductibles, depreciation, what gets covered and how the inspection ties to the claim. Educated homeowners qualify themselves faster and arrive at the estimate with far less objection-handling needed.
Proactive Outreach to Homeowners in the Highest-Value Segment
The agent works your own history: roofs you installed or inspected years ago, quotes that went cold and repairs you have been back to. Reaching those people before a leak forces an emergency call produces a planned job with less price pressure, and it is a call they are glad to get.
A Call After the Job, for the Review and the Neighbours
The agent calls customers a couple of weeks after the job, asks how the roof is, asks for a review and asks whether a neighbour needs one. A referred homeowner already trusts you, so the conversation starts where a cold one ends. The request goes out after every job rather than only the ones somebody remembered.
The roofing leads and CRM playbook, the long version.
8 chapters on how this actually works in roofing, written out in full.
Read the guide- 01What a Roofing CRM Has to Do That a General One Does Not
- 02The Week After the Storm Decides the Year
- 03The Roofs You Already Put On Are the List Nobody Works
- 04What the Agent Actually Says on a Roofing Call
- 05It Has to Land Where Your Estimators Already Work
- 06What to Check Before You Buy Any Roofing CRM, Including Ours
- and 2 more
Roofing teams always ask.
How does the software grow a roofing business year-round, not just after a storm?+
Storm work comes to you. The rest of the year, the software goes and gets it from your own records: the roofs you put on that are getting old, the quotes that never closed, the past customers in the path of the last storm. The AI calls them and books the inspection. It calls the property managers and adjusters who hand out work. It also answers every inbound lead the moment it arrives and follows up until the inspection is on the calendar, so the leads you already pay for stop going to whoever answered first.
Can the AI explain the insurance claims process to roofing prospects?+
Yes, the AI agent is trained on standard homeowner insurance claims processes, explaining deductibles, depreciation, supplements and what to expect from adjusters. This education improves the customer experience and speeds up estimate acceptance.
How does AI qualify serious roofing leads from tire kickers?+
The AI agent gauges timeline, asks about decision-makers in the household and discusses budget expectations to identify roofing leads with real intent to move forward, so your inspectors only visit properties that will close.
Does the AI handle both residential and commercial roofing inquiries?+
Absolutely. The AI agent uses different scripts for homeowners versus property managers and commercial building owners, addressing their unique concerns and booking the right type of inspection for each.
What should I look for in an AI sales agent for a roofing company?+
Three things. It should call the homeowner within seconds of a lead and again until they answer, because the first roofer to respond usually wins the inspection. It should write every call down so you can read what was said before you show up. And it should book straight into your calendar rather than hand you a list to call back. Ask any vendor to show you the calls, not a slide about them.
How does AI sales automation help roofing companies convert more leads without adding sales staff?+
Sales automation for roofing companies works by handling the parts of the sales process that eat the most rep time without requiring human judgment. The AI contacts every new lead within minutes, asks qualification questions about roof age, storm damage and project timeline, handles basic objections and books the inspection on your calendar. Your sales team only talks to pre-qualified homeowners who have confirmed their project is real and their timeline is soon.
How does AI respond to roofing leads that arrive after hours?+
When a homeowner reports a roof leak at 7pm or spots storm damage on a Saturday morning, the AI responds immediately rather than leaving them waiting. The AI handles the intake: property address, damage description, insurance carrier and preferred inspection time. It books the assessment on your crew's calendar and sends a confirmation. Roofing companies that respond to after-hours leads straight away consistently convert more inspections than competitors who reply on Monday.
What are the most common FAQs roofing customers ask before scheduling an inspection?+
The most common questions homeowners ask before scheduling a roofing inspection are: Is the inspection free? Does insurance cover roof damage? How soon can you come out? Do you work with my insurance company? The AI is trained to answer all of these accurately and transparently based on your company's policies. It also qualifies the lead: homeowner versus renter, insurance claim versus cash pay and urgency level.
How is this different from buying roofing leads?+
A bought lead is a name that is usually sold to several roofers at once. The software works the list nobody can sell, your own: the roofs you installed, the inspections you did, the quotes that went quiet. Those people know you and let you on the roof last time. It then does the part that usually gets skipped: the follow-up calls, the reschedules and the reminders, all written down, until the inspection happens.
How does a CRM help with roofing marketing?+
Marketing gets you the call. A CRM makes sure the call becomes a job. It records where each lead came from, answers it fast, books the inspection and follows up on the estimate. You can then see which channel produces booked inspections instead of paying for ones that only produce phone calls.
What about storm-season surges?+
After a storm the phone rings at once and most of those leads go to whoever answers first. The agent answers every call, takes the address and the damage, books inspections into the gaps in your calendar and passes urgent ones to a person. When the rush ends, it follows up with the people who got an estimate and have not decided.
Can it keep in touch with past customers and neighbours?+
Yes. Past customers can get a check-in after a year and a reminder when a roof is due for an inspection, which is the cheapest source of repeat work a roofer has. It contacts people who have dealt with you or asked to hear from you, and anyone who asks to stop is not contacted again.
Is this the best roofing CRM for a small roofing company?+
For a roofing company with one to three crews, the best roofing CRM is the one that gets your leads called back and your old customers worked without hiring an office person to do it. That is what this software does. The AI sales agent calls every new lead inside a minute, works the roofs you already put on and books the inspection on your calendar. If you run thirty crews across three states and need production scheduling and material ordering, you need a job management platform as well, and we will say so on the demo.
Does it replace AccuLynx or JobNimbus?+
No. AccuLynx and JobNimbus are job management software: estimates, measurements, material orders, production. This is the sales side, the calling, the follow up and the booking. The booked inspection and the call notes land on the calendar and in the inbox your estimators already use, so the two sit side by side. Nobody has to learn a second place to look for a job.
What automations does a roofing CRM need after a storm?+
Three. First, every lead that comes in gets a call within a minute, around the clock, because the week after hail is decided by who answers first. Second, every inspection that did not turn into a signed job gets a follow up call on a schedule until the homeowner says yes or no. Third, the whole list of roofs you installed in that zip code gets a call offering a free check, because a customer who already trusts you is the easiest roof to win. All three run on their own once they are switched on.
Multiply Revenue