The $120 Billion US Furniture Market Opportunity
The US furniture and home furnishings market generates approximately $120 billion in annual revenue, spanning residential retail, commercial office furnishing, hospitality and staging sectors. Despite the growth of online furniture shopping, 85% of purchases over $500 still happen in physical showrooms because customers need to see, touch and sit on furniture before committing to high-ticket purchases. The average furniture transaction ranges from $2,000 to $5,000, making each qualified showroom appointment extremely valuable. The retailers winning in this market are those who capture online researchers before they visit a competitor showroom.
