Insurance CRM, multiplied.
Software that works your book, calls the businesses in your territory and books the quote.
Multiply Revenue is sales software for insurance agencies. It works the book you already have, renewals coming up, quotes that were never bound, policies with an obvious gap, and it calls the businesses in your territory that are due a commercial review, then an AI agent works out what they actually need and books the quote onto your producer's calendar.
It answers every new lead within seconds and follows up until the quote is booked. Every conversation is written down and scored by a coach that tells the team what to say next time. Calls, texts and emails sit in one place, so renewal season starts with a list instead of a scramble.
No setup fee on any plan, and no per-text charge from us.
What insurance businesses fight every day.
Insurance Shoppers Buy From Whoever Answers First
Insurance shoppers call several agents at once and buy from whoever gets back to them first with a real answer. AI for insurance removes the slow response entirely.
Tedious Quote Information Collection Drains Productivity
Gathering driver information, vehicle details, coverage preferences and personal details requires 20 to 30 minutes per prospect. AI automates this entirely so agents only step in when it is time to present the quote.
Personal Lines Means Hundreds of Leads for a Handful of Policies
The maths of personal lines is volume. You work hundreds of leads to bind a few policies, and most of that work is first contact and quote data collection rather than selling. Doing it by hand means an agency can only grow by hiring, which is why so many agencies stop growing at the size of their current staff.
Renewal Outreach and Cross-Sell Require Systems Most Agencies Lack
Tracking renewal dates for hundreds of policies and proactively calling about rate changes and cross-sell opportunities requires automation. Without it, agencies quietly lose a slice of their book every year every year to competitors who call first.
Insurance leads go cold quickly. Prospects comparison-shop several agents at once and buy from whoever comes back first with a real answer.
A household policy renews every year, so a missed enquiry is not one lost transaction. It is a relationship that never starts.
Most shoppers buy within weeks of first contact. The agency that reaches them first and builds rapport fastest takes the business.
AI built for insurance businesses.
The Agent Calls a New Insurance Enquiry While It Is Still Warm
The moment a prospect submits an enquiry, whether auto, home, life or commercial, the agent calls them. Not an email, a call, within the minute, at any hour. Your agency is in the conversation while the competing agencies are still looking at a lead notification in an inbox.
Quote Data Collected on the First Call, Before an Agent Spends a Minute
The AI agent collects everything needed to prepare a competitive quote, including vehicle details, drivers in household, current coverage, desired limits and home ownership status, all gathered in a single conversational call before a licensed insurance agent spends a single minute on the prospect.
Renewal Calls That Go Out Whether or Not Anybody Has Time
The AI agent contacts every policyholder 45 days before renewal to discuss rate changes, coverage adequacy and bundling opportunities. A policyholder who hears from you before the renewal notice lands has a reason to stay. One who hears nothing goes shopping.
What it costs you today, and what changes.
Insurance Agents Lose the Day to Work That Never Sells a Policy
Chasing prospects for DOB and VIN numbers, working a follow-up list by hand, tracking renewal dates on a spreadsheet. AI tools automate all of it.
Insurance Lead Sources Sell the Same Prospect to Multiple Agencies at Once
Most insurance lead sources sell the same prospect to several agencies at once, so the window for first contact is measured in minutes rather than hours. The agent calls the moment the lead arrives, at any hour, instead of waiting for somebody at a desk to see it.
Renewal Follow-Up Is Manual and Inconsistent
Every insurance agent knows renewals should be called 45 to 60 days out. Almost nobody does it consistently across a whole book, because the book is bigger than the hours. The policies that get called tend to stay. The ones that do not go quietly to a competitor at renewal.
The Book Never Gets Cross-Sold
Most agencies write the auto policy and never ask about the home, the umbrella or the small business the client mentioned on the first call. Each of those conversations is a policy sitting in a file. The agent calls the book with a reason to talk, and the household you already insure becomes the account you should have had all along.
Call Your Book Before Renewal
Homeowners rate-sensitiveYour renewal list is the most valuable thing in the agency and it is the least worked, because nobody has time. The agent calls ahead of each renewal date, asks what has changed at the house or in the family, and books the review before your client starts shopping. It works your own book, your lapsed policies and the referrals your clients give you.
Call Your Clients When the Household Changes
Car Buyers time-sensitiveA new car, a new driver in the house or a move is the moment a policy needs revisiting, and it is the moment agencies miss because nobody hears about it. The agent calls YOUR policyholders on a schedule and asks what has changed, so the new vehicle goes onto your policy instead of becoming the reason they shop.
Call Small Business Owners for Commercial Lines
SMBs commercial linesVoice AI reaches out to small business owners including contractors, restaurants and retail shops to discuss general liability, workers compensation and commercial auto coverage. AI qualifies business type, employee count and current coverage.
Call Policy Renewals 45 Days Before Expiry
Renewals retentionVoice AI contacts every policyholder 45 days before their renewal date to discuss upcoming rate changes, review coverage adequacy and address any concerns before they start shopping competitors. Policies that would have quietly lapsed get a conversation before the client starts shopping.
How insurance teams put it to work.
Auto and Home Bundle Qualification
The AI agent responds to auto insurance inquiries straight away, collects all driver and vehicle details, identifies homeownership for cross-sell bundle opportunities and books the quoting appointment.
Renewal Retention Campaigns That Protect the Book of Business
AI tools contact every policyholder 45 days before renewal, discuss rate changes, identify cross-sell gaps and book policy reviews. Consistent automated renewal outreach can cut annual attrition in half.
Cross-Sell Calls to the Clients You Already Have
AI calls single-line clients about the lines they do not have with you. An auto-only client gets a home conversation. An auto and home client gets a life conversation. These are the calls every agency intends to make and almost none makes, because there is always something more urgent on the desk.
Rate Increase Outreach for Competitor Clients Ready to Switch
When rates move, the agent calls YOUR policyholders first rather than waiting for them to find out from a competitor. It reviews what they have, flags what changed and books the conversation. Being the one who called before the renewal letter arrived is what keeps the policy.
The insurance CRM playbook, the long version.
10 chapters on how this actually works in insurance, written out in full.
Read the guide- 01What an Insurance CRM Has to Do That a General One Does Not
- 02Speed Decides Who Writes the Policy, and Everyone Knows It
- 03The Renewal List Is the Agency
- 04What the Agent Actually Asks on a Quote Call
- 05It Has to Fit the Agency Management System You Already Run
- 06What to Check Before You Buy Any Insurance CRM, Including Ours
- and 4 more
Insurance teams always ask.
What does the software do for an insurance agent?+
It works your book: renewals coming up, quotes that were never bound, clients with an obvious gap in cover. The AI calls them on a schedule and books the quote. It also calls businesses in your territory about a commercial review. When a new lead comes in from a carrier, your website or a referral, it answers within seconds, confirms what they need and puts the appointment on your calendar, and it keeps calling until it does.
How does AI for insurance handle compliance requirements?+
The AI agent is configured to make required disclosures, avoid making promises about coverage or pricing and properly qualify that it is gathering information for a licensed insurance agent to review. Compliance requirements vary by state and line of business and we configure scripts accordingly.
Does AI for insurance integrate with agency management systems and CRM platforms?+
Yes. We integrate with major AMS platforms including Applied Epic, Hawksoft and AMS360. Lead data and insurance prospect qualification notes flow directly into your system so insurance agents have full context before every quote call.
Can AI agents handle Medicare and health insurance leads?+
Yes. The AI agent works Medicare and ACA health insurance leads, including during open enrollment periods. Health lines have strict rules about what must be said on a call, so you give us the disclaimers your agency is required to use and we load them into the AI agent's script. You stay in charge of what is compliant for your licence.
How does an AI sales agent help insurance agents write more policies?+
An AI sales agent for insurance agents handles the highest-volume part of the workflow: contacting and qualifying people who already have a relationship with the agency. It calls your own policyholders approaching renewal, quotes that never closed, lapsed policies and referrals your clients hand you. Every conversation is written down and booked straight into the calendar.
What workflow does AI use to qualify insurance leads before booking an agent?+
The AI insurance qualification workflow covers four questions in a natural conversation: What type of coverage are you looking for? When does your current policy expire? What state are you in? And do you have any existing coverage gaps you are trying to address? Leads that confirm active intent and match your license territory are booked directly on the agent's calendar with a pre-call summary logged in your CRM.
Does this replace my agency management system?+
No. Your agency management system holds policies, carriers and renewals, and it should keep doing that. We handle the conversation around it: answering new leads fast, following up on quotes that went quiet and reminding clients before a renewal. You keep the record you already trust and add the follow-up you do not have time for.
Can it work for an independent agency with several carriers?+
Yes. The agent is not tied to one carrier. It captures what the person needs, books a time with an agent on your team and passes the details across. It does not quote a premium or recommend coverage. That decision stays with a licensed person at your agency.
What does an insurance CRM cost to start?+
Plans start at $97 a month with no setup fee. The prices are published on the pricing page. Calling time is billed by use, and the balance stops at zero instead of running up a surprise bill.
Does it work for an independent agency with several employees?+
Yes. Every employee sees the same record for a client, so a call handled by one person is visible to the next. The agent covers evenings and busy periods. It captures the details for a carrier quote and books a time with the right agent, and it does not recommend coverage.
Can it handle health insurance and open enrollment enquiries?+
It can answer the first contact, collect what the person needs and book a call with a licensed agent. Health enquiries come in waves around enrollment, which is when a fast reply matters most. Anything about coverage details goes to your licensed team.
Can it connect to the tools my agency already uses?+
It connects to your calendar and keeps a full record of every call, text, email and chat, so your team sees the same history. It does not replace your agency management system or carrier portals. The platform sits alongside them and handles the marketing follow-up, the new leads and the renewal reminders that tend to slip.
Is this built for an independent agency that works with many carriers?+
Yes. An independent agency holds the client relationship while each carrier holds its own policies, so the CRM has to sit above all of them. We keep the record of every client and every conversation, whichever carrier they are with, and the group of agents on your team sees the same history. The expert advice and the licence stay with your people.
Can I run online marketing and keep up with every lead?+
That is the main reason agencies use it. New online leads get a reply in minutes, quotes that go quiet get a follow-up and clients get a renewal reminder before they start shopping around. You can see the pipeline in one place and the management of it takes minutes a day, not hours.
Multiply Revenue