Legal CRM, multiplied.
Software that answers every inquiry in minutes, follows up until it books and works the referral sources who send you matters.
Multiply Revenue is sales software for law firms. It works your referral sources on a schedule, the other firms, adjusters and professionals who send you matters, so they hear from you before they have somebody to refer.
On the intake side it answers every inquiry the moment it comes in, takes the details your team needs and books the consultation onto the calendar, then keeps following up with the people who reached out and never booked. It does not cold-call a prospective client, because that is your licence, not a growth channel. Every call is written down and scored by a coach that tells intake what to say next time. Calls, texts and emails sit in one place, so nothing about a matter lives only in one person's head.
No setup fee on any plan, and no per-text charge from us.
What legal businesses fight every day.
Enquiries Go To Whoever Replies First
Somebody with a problem contacts several firms in an afternoon. The firm that gets back within the hour is usually the one instructed, and the rest never learn they were in the running.
Matters That Stall Without an Update
Clients rarely complain about the speed of the work. They complain about not hearing anything, and the update that would prevent it is the easiest thing to postpone.
Referral Sources Are Not Worked
Accountants, agents and past clients send the best matters. Those relationships need contact that is not tied to a live file, and that is the first thing to fall off a fee earner's week.
Firms that come back within the hour win work that firms waiting for the next business day never hear about again.
Case value runs from a routine matter to a complex injury case, so a single missed intake call is a serious piece of revenue.
A large share of intake enquiries go unanswered in business hours and more after them. Accidents and arrests do not wait for Monday.
AI built for legal businesses.
Intake Handled at Two in the Morning, Which Is When It Arrives
The agent handles intake at any hour, taking the matter type, the facts, the injury position, how close the statute of limitations is and the contact details. Somebody ringing a law firm at two on a Saturday morning is usually having the worst week of their life, and what they need first is a person on the other end rather than a voicemail box. The agent keeps it short, takes what the firm needs and books the consultation.
Books Consultations With the Right Attorney Across All Practice Areas
The AI agent identifies case type and routes consultations to the appropriate attorney based on practice area, including personal injury, criminal defense, family law and estate planning. No intake staff bottleneck and no cases falling through the cracks.
Handles After-Hours Inquiries With Full Case Notes and Draft Summaries
When a potential client calls at midnight about a DUI arrest or a car accident, the legal AI agent conducts a full intake, gathering all case facts, urgency level and contact details, then delivers a complete draft case summary to the attorney before morning.
What it costs you today, and what changes.
Legal Professionals Too Busy in Court to Handle Intake Calls
Your highest-value legal professionals are in depositions, in court and in client meetings, so new enquiries sit all day. Potential clients in crisis contact 3 to 5 firms at once. The first firm to respond professionally wins the case.
After-Hours Legal Leads Are Lost to Competing Firms
Arrests happen at 2 AM. Car accidents happen on Sunday afternoons. Family emergencies do not follow business hours. Without a 24/7 legal AI agent handling intake, every after-hours inquiry, and some of them are the firm's biggest matters of the month, goes to the firm that answers.
Intake Quality Varies by Whoever Happened to Answer
When intake is handled by whoever is free, quality moves with the shift, the experience level and how busy the day was. Matters get misclassified, facts go uncollected and something urgent sits in a queue overnight. The agent asks the same questions in the same order every time, which is the part a rota cannot promise.
The Enquiry That Did Not Sign Is Never Called Again
Most people who contact a firm and do not retain it on the first call are not lost, they are undecided. A second conversation a week later wins a share of them, and almost no firm makes that call because intake is busy with today's enquiries. The agent follows up on a schedule until the matter is signed or clearly gone.
Call a Personal Injury Enquiry Within the Hour
PI Victims first real conversationVoice AI calls a personal injury enquiry within the hour of the form arriving, whether it came in at noon or at midnight. It keeps the call short and plain, takes the accident date, the injuries, the treatment so far and the insurance position, and books the consultation. It does not give legal advice, does not estimate a case value and does not push. Somebody who has just been in a crash retains the first firm that has an actual conversation with them, because by the time a second firm rings they have usually already decided.
Call Small Business Owners for Entity Formation and Compliance
Business Owners entity formationVoice AI contacts new business registrations and growing small businesses that need legal entity formation, operating agreements, contract review and compliance guidance. Entity formation work lead to ongoing compliance and contract work that recurs every year.
Work Your Own Client List for Estate Planning
Families estate planningPast clients, people who enquired and never instructed, and contacts already on your list are the estate planning work most firms never get to. The agent calls them, asks whether anything has changed, and books the review. It calls people who already have a relationship with your firm rather than strangers, because for a law firm that distinction is a licensing question and not a preference.
Call DUI and Traffic Ticket Leads for Criminal Defense Representation
DUI Leads criminal defenseSomebody facing a charge calls at two in the morning and calls more than one firm. The agent answers every one of those, gets the charge, the next court date and whether anyone is in custody, and books the consultation while they are still on the phone. It responds to people who contacted you. It does not work arrest records, which is a line a criminal practice cannot afford to cross.
How legal teams put it to work.
Personal Injury 24/7 Intake
The legal AI agent responds to accident and injury inquiries straight away, gathering accident date, injuries sustained, medical treatment received and insurance information. Full draft case notes are delivered to the attorney before the consultation.
Criminal Defence Intake, After Hours
Arrests happen at all hours. The AI agent handles DUI, assault and criminal charge inquiries around the clock, gathering charges, court dates, jurisdiction and prior record.
Family Law Screening, Handled Carefully
Divorce and custody enquiries need careful handling, not a script. The agent takes the facts your intake team needs, whether children are involved, how complicated the assets are and whether there is a safety concern, and it stops and hands the call to a person the moment the conversation needs one.
Estate Planning Lead Qualification for Legal Teams
Past clients and old enquiries are where a firm's estate planning work actually is. The agent calls the people already on your list, asks whether anything has changed, a house, a marriage, a child, and books the review. People who never contacted your firm are a different matter and a licensing question, not a marketing one.
The legal CRM playbook, the long version.
6 chapters on how this actually works in legal, written out in full.
Read the guide- 01What a Legal CRM Has to Do That a General One Does Not
- 02Intake Is the Whole Game and It Happens at Two in the Morning
- 03What the Agent Actually Asks, and Why It Changes by Practice Area
- 04The Line You Cannot Cross: What Outbound May and May Not Do for a Law Firm
- 05It Has to Fit the Practice Management System You Already Run
- 06What to Check Before You Buy Any Legal CRM, Including Ours
Legal teams always ask.
What does the software do for a law firm?+
It handles intake. Every call and web inquiry gets answered in seconds, the AI asks the questions your intake form asks, screens out what you do not take and books the consultation with your firm. It also calls people who have reached out but not booked and follows up until they do or say no. Every conversation is written down, which matters when a potential client tells the story once and expects you to remember it.
How does the legal AI agent handle confidentiality?+
All calls are encrypted and stored securely. The legal AI agent explains that the conversation may be recorded and that full confidentiality begins when the attorney-client relationship is established. This is a core requirement for all AI tools used in legal work.
Can the AI agent handle multiple legal practice areas?+
Yes. Intake looks different for personal injury, criminal, family, estate, business and immigration work, so each practice area gets its own set of questions asked in its own order. You write those question sets, we do not guess them, and the point of a fixed set is that the same facts get captured whoever rings and whenever they ring.
Does the law firm AI integrate with Clio and other case management software?+
We integrate with Clio, MyCase, PracticePanther and other major legal practice management systems. This allows the AI agent to automate intake directly into your existing workflow so legal professionals never have to manually re-enter case data.
What can an AI sales agent for law firms do that a legal intake form cannot?+
A legal intake form captures basic information and stops. An AI sales agent holds a real phone conversation, explains your practice areas, asks about the matter in plain language, screens for fit on jurisdiction, injury type and the statute of limitations, and books the consultation directly on the attorney's calendar. The mechanism is the difference. A form leaves a name in an inbox. A call that happens within a minute of that form reaches somebody who is still sitting at their computer thinking about it, which is the only moment when they are easy to reach.
How does legal AI automate the client intake workflow for law firms?+
Legal AI handles the intake workflow in three steps. First, it answers inbound calls and web leads the moment they arrive, day or night, so nobody sits waiting. Second, it runs a structured intake conversation: matter type, the facts, the opposing party, the jurisdiction and how urgent it is. Third, it books the consultation and sends a confirmation with what to bring. The point is consistency. Every enquiry is asked the same questions in the same order, whoever is on duty and whatever time it is, and your team spends its hours on billable work instead of first-call triage.
What types of law firms see the best results from AI sales agents?+
Law firms with high inbound inquiry volume and a clear case intake process see the strongest results. Personal injury firms get calls from people who just had an accident. Criminal defense firms get weekend and evening calls from people who need help immediately. Immigration law firms handle high volumes of similar case types that can be efficiently pre-screened. We do not publish a percentage for this and you should be wary of anyone who does. Work it out with your own intake numbers instead.
What is the return on this for a firm that runs its own intake?+
Work it out with your own numbers rather than ours, and be wary of any vendor who hands you a figure. Take the enquiries your firm received last month, the share that reached a person within the hour, and the share that turned into a booked consultation. The gap between those first two numbers is what intake is currently costing you. Multiply it by your own booking rate, your own matter value and your own close rate on consultations. That is the honest version of the calculation, and it is the one we will walk through with you on a call using your figures.
Multiply Revenue