Real Estate, multiplied.
Software that finds homeowners thinking about selling, calls them and books the valuation.
Multiply Revenue is sales software for agents, brokers and teams. It surfaces homeowners in your farm area who are showing signs of moving, then an AI agent calls them, answers the first round of questions and books the valuation onto your calendar. Every call is written down and scored by a coach that tells you what to say next time. Calls, texts and emails sit in one place, so the homeowner who said not this year is still yours next year.
Free calls and free SMS included with every plan.

What real estate businesses fight every day.
Wasting Time on Cold Leads Instead of Using AI Tools
You spend 15 hours a week calling expired listings, FSBO leads and Zillow inquiries. 90% don't answer. AI flips this equation by calling only pre-qualified in-market prospects instead of competing with 47 other agents for the same lukewarm leads.
No Access to In-Market Audience Data for Lead Generation
You don't know who is searching for homes in your area right now. By the time they fill out a Zillow form, 6 agents already called them. AI-powered lead generation identifies active buyers and sellers before they ever hit a listing portal.
Paying $50-$200 Per Lead With No CRM Follow-Up System
You buy leads from Zillow, Realtor.com and BoldLeads. Half are fake phone numbers. The other half shopped you against 10 competitors. Our AI finds prospects before they fill out forms, eliminating shared lead costs entirely.
Follow-Up Fatigue With Hundreds of Cold Leads in Your CRM
You have hundreds of old leads sitting in your CRM. An AI-powered workflow handles this automatically by re-engaging every dormant lead, updating timelines and booking appointments with anyone still in the market.
NAR reports 78% of buyers go with the first agent who responds and speed is the single biggest factor in winning real estate leads.
Average lead response time in real estate. Our AI responds in under 60 seconds, beating competitors by 900x.
AI-qualified leads convert 3x higher than cold portal leads because the prospect is already engaged before you speak.
AI built for real estate businesses.
60-Second Response to Zillow and Realtor.com Leads
Our AI responds to every inbound lead within 60 seconds day or night. While other agents are sleeping, your AI has already introduced itself, asked about the property and started the qualification conversation.
Instant Buyer Budget and Timeline Qualification
AI asks the questions that matter: Are you pre-approved? What's your target price range? When do you need to be in a new home? Every lead is fully qualified before it reaches your calendar.
Automated Showing Booking Into Your Calendar
Once a buyer is qualified, AI books the showing directly into your calendar using your real-time availability. No back-and-forth, no phone tag. You only step in when there's a qualified appointment waiting.
The daily leaks, and what plugs them.
Real Estate Leads Go Cold in Minutes
Real estate leads have a 5-minute window before interest drops sharply. By the time you finish showing a listing and check your phone, that Zillow inquiry has already called two other agents. A real estate AI agent eliminates this by responding within 60 seconds every time.
Portal Leads Are Sold to 5+ Competing Agents Simultaneously
Zillow, Realtor.com and HomeLight sell the same lead to 5 to 8 agents at the same moment. Our AI-powered lead generation finds prospects before portals even know they exist.
Too Busy Showing Listings to Follow Up on New Leads
Your best hours are spent with active clients, which means new leads go unanswered for hours. Studies show most real estate leads never receive a follow-up call at all. AI handles every new inquiry automatically while you're on the road.
Call FSBOs and Expired Listings Daily
FSBOs target audienceVoice AI calls For Sale By Owner homeowners and expired MLS listings every morning. These sellers already want to sell but failed on their own. AI introduces your services, qualifies motivation level and books listing appointments.
Call Divorce Attorneys for Referrals
Attorneys referral sourceAI calls family law offices and divorce attorneys in your county. Divorcing couples must sell property fast. AI builds referral relationships and gets you introduced to clients who need to list within 30 days.
Call Property Managers for Investor Deals
PMs referral sourceAI reaches out to property management companies managing 50+ units. When landlords want to sell rental properties, the PM knows first. AI positions you as their go-to agent for off-market investor deals.
Call Past Clients for Referrals and Reviews
Referrals growth engineAI calls your closed clients 6 months after closing, checks satisfaction, asks for Google reviews and requests referrals. One referral from a happy client is worth more than 50 cold Zillow leads.
How real estate teams put it to work.
Instant Response to Zillow and Portal Leads
AI responds to every Zillow, Realtor.com and website inquiry within 60 seconds, qualifying buyer budget, pre-approval status and showing timeline before competitors even see the notification.
Reactivating Cold CRM Leads
AI calls every dormant lead in your database, asks if they found a home yet, updates their timeline and budget and books showings with anyone still in the market.
Expired Listing Seller Outreach
AI monitors expired MLS listings and calls sellers within 60 seconds of expiration, before the other agents who are about to flood their inbox.
Open House Follow-Up Within 2 Hours
After every open house, AI calls all attendees, gauges interest level, asks if they want to see similar properties and books private showings the same day.
The full real estate playbook, the long version.
6 chapters on how this actually works in real estate, written out in full.
Read the guide- 01What Is Real Estate Marketing and Why Every Agent Needs a Strategy
- 02Listing Marketing: How to Attract More Buyers and Sellers
- 03Digital Marketing for Real Estate Agents: Channels and Tactics
- 04Email Marketing and CRM: The Real Estate Agent's Best Retention Tool
- 05AI Agent for Real Estate: Instant Response to Every Listing Inquiry and Showing Request
- 06AI Real Estate Tools: How Top Agents Use AI to Manage Listing Inquiries and Buyer Pipelines
Real Estate teams always ask.
What does the software actually do for a real estate agent?+
It finds homeowners in your farm area who are showing signs of selling, calls them before another agent does and books the listing appointment straight into your calendar. It also answers every buyer inquiry the moment it comes in, follows up until the person answers and writes every call down so you can read it before you walk in. Every appointment it books is yours alone.
How is this different from Zillow? Do I still compete with 10 other agents?+
No. Zillow sells the same lead to 5-10 real estate agents and you're always late to the conversation competing on price. Our AI finds prospects before they fill out any forms, calling them first so your agent is the only one they talk to. First-mover advantage means higher close rates with no commission discounting.
How many calls does the AI make per day?+
As many as your plan's AI calling time covers. The AI works through your list and your inbound leads all day, and every minute it spends talking is metered, so a bigger list costs more than a small one and every call it made is listed for you. Manual calls and texts are unlimited. Your other limit is how many appointments you can actually attend.
Does your AI agent handle seller lead qualification too?+
Both buyer and seller lead qualification are fully covered. The AI uses separate scripts for buyers (budget, pre-approval, timeline) and for sellers (reason for selling, timeline, pricing expectations and current agent status). Handles FSBOs, expired listings and full seller lead generation campaigns.
What AI tools for real estate are included in the platform?+
Everything a realtor needs to run lead follow-up from one place: the AI sales agent that calls in-market homeowners, AI that answers inbound leads, follow-ups that keep going until the person answers, calendar booking, a CRM, call recordings with every conversation written down and a dashboard that shows what each list booked. Manual calls and texts are unlimited. AI calling time is metered.
What CRM does the real estate AI agent integrate with?+
The AI integrates with Follow Up Boss, LionDesk, kvCORE and Salesforce. Every AI call logs automatically to the contact record with a full transcript and outcome note so agents have complete context before a follow-up conversation.
How does AI for real estate generate more listings and buyer clients?+
AI generates more listings and buyer clients by handling the outreach volume that most agents cannot sustain manually. For listings, AI calls homeowners in your farm area who have owned their home for 7 or more years. For buyers, AI follows up with every open house visitor, Zillow lead and past client referral within 60 seconds of first contact. Real estate agents who add AI follow-up to their existing lead sources report converting 3 to 5 times more leads to clients.
How does AI improve lead response for real estate agents?+
The average real estate agent responds to online leads in 4 to 24 hours. AI responds in under 60 seconds every time. That speed difference alone determines who wins the client in most cases. AI also handles the after-hours problem: leads that come in at 9pm get a response within minutes instead of waiting until morning when the prospect has already booked with someone else.