Real Estate CRM, multiplied.
Software that works your database, calls the partners who send you referrals and books the listing appointment.
Multiply Revenue is sales software for agents, brokers and teams. It works the database you already have, past clients, your sphere, the buyer who said not this year, then an AI agent calls them on a schedule, catches the ones who are ready and books the valuation onto your calendar. It answers every new inquiry the moment it comes in and follows up until the person answers.
Every call is scored, so you can hear which enquiries were actually qualified and which were merely taken. Calls, texts and emails sit in one place, so the homeowner who said not this year is still yours next year.
No setup fee on any plan, and no per-text charge from us.
What real estate businesses fight every day.
Hours on the Phone and Most of It Goes to Voicemail
You spend hours a week calling expireds, portal inquiries and a database nobody has touched since closing, and most of it goes to voicemail. The AI makes those calls every day, keeps calling the ones who did not answer and hands you the conversations that are ready.
Your Database Is the Best List You Own and Nobody Works It
Your past clients and your sphere know people who are about to move, and nobody asks them. The AI works that list on a schedule, checks in, asks for the introduction and books the valuation, so your next listing comes from a relationship rather than a portal.
Paying Per Lead With No Follow-Up System Behind It
You buy leads from Zillow, Realtor.com and BoldLeads. Half are fake phone numbers. The other half shopped you against ten competitors. The AI answers the ones you do buy within seconds and keeps following up, and it works the database you already own, where nobody is competing with you at all.
Follow-Up Fatigue With Hundreds of Cold Leads in Your CRM
You have hundreds of old leads sitting in your CRM. The agent calls them back on a schedule, asks whether anything has changed, updates the timeline and books the ones who are ready now. The rest get a date and a reason, so they come round again instead of ageing out.
Buyers overwhelmingly go with the agent who gets back to them first. Speed beats brand and it beats commission, which is the uncomfortable part.
The typical reply to an online enquiry takes hours, and portal leads are shared. The AI answers in under a minute and keeps calling until somebody picks up.
Past clients and your sphere are the only list nobody else is calling, and it is the one that never gets worked.
AI built for real estate businesses.
60-Second Response to Zillow and Realtor.com Leads
Our AI responds to every inbound lead straight away day or night. While other agents are sleeping, your AI has already introduced itself, asked about the property and started the qualification conversation.
Instant Buyer Budget and Timeline Qualification
AI asks the questions that matter: Are you pre-approved? What's your target price range? When do you need to be in a new home? Every lead is fully qualified before it reaches your calendar.
Automated Showing Booking Into Your Calendar
Once a buyer is qualified, AI books the showing directly into your calendar using your real-time availability. No back-and-forth, no phone tag. You only step in when there's a qualified appointment waiting.
What it costs you today, and what changes.
Real Estate Leads Go Cold in Minutes
Real estate leads have a 5-minute window before interest drops sharply. By the time you finish showing a listing and check your phone, that Zillow inquiry has already called two other agents. A real estate AI agent eliminates this by responding straight away every time.
Portal Leads Are Sold to Several Agents at Once
Zillow, Realtor.com and HomeLight sell the same lead to several agents at the same moment. The AI reaches that lead first and keeps going until they answer, and it works your own database, which no portal sells to anyone.
Too Busy Showing Listings to Follow Up on New Leads
Your best hours are spent with active clients, which means new leads go unanswered for hours. Studies show most real estate leads never receive a follow-up call at all. AI handles every new inquiry automatically while you're on the road.
Your Own Database Is the Best Lead Source Nobody Works
Past clients, old open house sign-ins and the buyers who went quiet last spring are the warmest list you own, and no portal sells them to a competitor. Almost nobody calls that list on a schedule, because the week goes to active deals. The agent works it every week, so the referral and the repeat sale come to you instead of to whoever happened to be top of mind.
Call FSBOs and Expired Listings Daily
FSBOs target audienceVoice AI calls For Sale By Owner homeowners and expired MLS listings every morning. These sellers already want to sell but failed on their own. AI introduces your services, qualifies motivation level and books listing appointments.
Call Divorce Attorneys for Referrals
Attorneys referral sourceAI calls family law offices and divorce attorneys in your county. Divorcing couples must sell property fast. AI builds referral relationships and gets you introduced to clients who need to list within 30 days.
Call Property Managers for Investor Deals
PMs referral sourceAI reaches out to property management companies managing 50+ units. When landlords want to sell rental properties, the PM knows first. AI positions you as their go-to agent for off-market investor deals.
Call Past Clients for Referrals and Reviews
Referrals growth engineAI calls your closed clients 6 months after closing, checks satisfaction, asks for Google reviews and requests referrals. One referral from a happy client is worth more than 50 cold Zillow leads.
How real estate teams put it to work.
Instant Response to Zillow and Portal Leads
AI responds to every Zillow, Realtor.com and website inquiry straight away, qualifying buyer budget, pre-approval status and showing timeline before competitors even see the notification.
Reactivating Cold CRM Leads
AI calls every dormant lead in your database, asks if they found a home yet, updates their timeline and budget and books showings with anyone still in the market.
Expired Listing Seller Outreach
Your own expired and withdrawn listings get a call the week they come off, and the sellers who took a valuation with you and never listed get one on a schedule, before another agent gets there.
Open House Follow-Up Within 2 Hours
After every open house, AI calls all attendees, gauges interest level, asks if they want to see similar properties and books private showings the same day.
The best CRM for real estate agents playbook, the long version.
14 chapters on how this actually works in real estate, written out in full.
Read the guide- 01What a Real Estate CRM Has to Do That a General One Does Not
- 02The Listing Appointment Is Won Before You Walk In
- 03Speed Decides Who Gets the Listing Appointment
- 04Your Database Is the Business, and It Goes Quiet Without You
- 05It Has to Land Where Your Team Already Works
- 06What to Check Before You Buy Any Real Estate CRM, Including Ours
- and 8 more
Real Estate teams always ask.
What does the software actually do for a real estate agent?+
It works your database: past clients, your sphere, every lead that went quiet. The AI calls them on a schedule, catches the ones who are ready to sell and books the listing appointment straight into your calendar. It also answers every buyer inquiry the moment it comes in, follows up until the person answers and writes every call down so you can read it before you walk in.
How is this different from Zillow? Do I still compete with 10 other agents?+
You compete on speed, and then you stop competing. Zillow sells the same lead to several agents and whoever answers first usually gets the conversation, so the AI calls the moment the lead lands and again until they pick up. The other half of the answer is your own database, which Zillow does not sell to anyone. The AI works it every week and books the appointments that come out of it, and those are yours alone.
How many calls does the AI make per day?+
As many as it takes to work your list, since there is no cap on call volume. The AI works through your list and your inbound leads all day, and it bills by the minute from the first minute, so a bigger list costs more than a small one and every call it made is listed for you. Manual calls carry no per-minute charge from us. Your other limit is how many appointments you can actually attend.
Does your AI agent handle seller lead qualification too?+
Both buyer and seller lead qualification are fully covered. The AI uses separate scripts for buyers (budget, pre-approval, timeline) and for sellers (reason for selling, timeline, pricing expectations and current agent status). Handles FSBOs, expired listings and full seller lead generation campaigns.
What AI tools for real estate are included in the platform?+
Everything a realtor needs to run lead follow-up from one place: the AI sales agent that works your database and your referral partners, AI that answers inbound leads, follow-ups that keep going until the person answers, calendar booking, a CRM, call recordings with every conversation written down and a dashboard that shows what each list booked. Manual calls carry no per-minute charge from us and texting carries no per-message charge from us. AI calling time bills per minute from the first minute.
What CRM does the real estate AI agent integrate with?+
After every AI call we send the call summary, contact and outcome to your CRM automatically, through Zapier or Make or any CRM that accepts a webhook. Agents have the context before a follow-up conversation.
How does AI for real estate generate more listings and buyer clients?+
AI handles the follow-up volume an agent cannot sustain by hand, working the people who already know you: past clients, your sphere, every open house visitor, every portal enquiry and every lead that went cold. It calls, texts and emails until they answer or ask you to stop, and books the appointment straight into your calendar. Everything said is written down against the contact.
How does AI improve lead response for real estate agents?+
The average real estate agent responds to online leads in 4 to 24 hours. AI responds straight away every time. That speed difference alone determines who wins the client in most cases. AI also handles the after-hours problem: leads that come in at 9pm get a response within minutes instead of waiting until morning when the prospect has already booked with someone else.
Multiply Revenue