Solar CRM, multiplied.
Software that works your quiet quotes, calls the roofers and builders who send you installs and books the site survey.
Multiply Revenue is sales software for solar companies and installers. It works the list you already have, every quote that went quiet, every homeowner who said not yet, then an AI agent calls them when the bill spikes or the incentive changes, handles the first questions about cost and savings and books the site survey onto your calendar.
It calls the roofers, builders and property managers who send installs your way. It answers every new lead in seconds and follows up until it is booked. Every conversation is written down and scored by a coach that tells your reps what to say next time. Calls, texts and emails all sit in one place, so a homeowner who said not yet in spring is still on the list when the bill spikes.
No setup fee on any plan, and no per-text charge from us.
What solar businesses fight every day.
Paying for Leads Shared With Several Competing Installers
You buy leads from SolarReviews, EnergySage and Modernize. By the time you call, other installers already have. The AI calls the moment the lead lands and keeps calling until they answer, and it works the quotes you already gave that went quiet, which nobody else is calling.
The Quotes That Went Quiet Are Never Called Back
Every installer has a drawer of proposals that were never signed. Nobody calls them because the season is busy and then the season is over. The AI works that list on a schedule, calls when the bill or the incentive changes and books the survey with the ones who are ready.
Fighting the Pushy Solar Salesman Stigma
Homeowners expect aggressive door-knockers and high-pressure tactics. An AI assistant approach changes the conversation, reaching homeowners first during research mode and booking consultations before the pressure-sales stigma ever forms.
A Sales Cycle Measured in Months, Followed Up for Two Weeks
Solar decisions take 3 to 6 months. Follow-up done by hand stops after a fortnight, because chasing a homeowner who keeps saying not yet is dispiriting work. The deal goes to whoever was still in the conversation at the end, and that is usually decided by who had a system rather than who had the better panel.
A homeowner who enquires about solar is thinking about it right now and will not be tomorrow. The agent calls within the minute of the form arriving, while they are still at the screen.
A solar installation is one of the larger purchases a household makes, so the enquiry that waits until Monday is not a small loss. It is a job-sized one.
A large share of solar leads never get a second contact. The agent calls each one, qualifies it and keeps working it through a sales cycle that runs for months rather than days, so a quote does not go quiet simply because the week got busy.
AI built for solar businesses.
Calls Solar Leads Within 60 Seconds of Form Submit
The moment a homeowner submits a solar inquiry from your site, EnergySage or any other source, our AI calls them straight away. No delays, no missed weekends. You're first to the conversation before competing installers even receive the notification.
Qualifies Homeowners on Roof Age, Bill Amount and Ownership
AI asks the questions that determine if a site is viable. Do you own the home? How old is the roof? What is your average monthly electric bill? Does the roof get direct sun? Only qualified, site-viable homeowners make it to your calendar.
Schedules In-Home Consultations Automatically
After qualifying the homeowner, AI books the in-home consultation directly into your rep's calendar. No back-and-forth and no phone tag. You receive a qualified appointment with a homeowner who already understands the process.
What it costs you today, and what changes.
Expensive Shared Lead Generation Destroys Solar Margins
EnergySage, SolarReviews and Modernize charge a serious price per lead and sell that same contact to several installers at once. By the time you call, the homeowner has heard 6 pitches and is shopping purely on price.
The Deal Goes to Whoever Is Still Calling in Month Five
Solar decisions take 3 to 6 months. Most installers make a handful of calls and stop. The install usually goes to whoever was still in touch at the end, and the agent is the thing that is still calling in month five.
The First Installer to Have a Real Conversation Usually Gets the Consultation
You may have the better panel and the better warranty, and the homeowner will not know that yet. The installer who calls back in three minutes is the one having the conversation, and everyone who calls tomorrow is speaking to somebody who has already booked a consultation with a competitor.
The Quotes You Already Sent Are Worth More Than the Leads You Are Buying
Every installer carries a stack of proposals that went quiet after the second call. Those homeowners already wanted panels and already know your price, and they are cheaper to win than a fresh shared lead. Nobody works that stack because there is always a newer enquiry, so the deal closes with whoever is still calling in month five.
Work Every Quote That Went Quiet
Homeowners target audienceMost solar companies have hundreds of quotes that went quiet and never got called again. The agent works that list: people who asked for a number, took the survey, or went cold after the site visit. It asks whether anything has changed, whether the roof or the bill has changed, and books the follow-up. These are people who already contacted you, which is what makes the call both welcome and straightforward.
Call General Contractors for Referral Deals
GCs referral sourceAI contacts general contractors, roofers and home remodelers in your area. When they do roof replacements or new builds, it is the perfect time to add solar. AI establishes co-selling partnerships so you get warm referrals on every major project.
Call HOA Boards for Community Solar Programs
HOAs bulk dealsAI calls HOA presidents and community managers about group solar installation programs. Neighborhood deals give homeowners lower per-panel costs while you lock in multiple installations from a single community relationship.
Call Commercial Property Owners for Large Installs
Commercial high valueAI contacts warehouse owners, strip mall landlords and commercial property managers about rooftop solar. Commercial installs generate substantially more revenue than residential projects. AI qualifies roof size, energy spend and decision-maker availability before you invest time.
How solar teams put it to work.
Instant Response to Solar Inquiries
AI calls every new solar inquiry straight away whether they came from your site, EnergySage or a Facebook ad. Homeowners are still at their computer when your AI calls.
Roof and Site Qualification Before Sending a Rep
AI pre-qualifies every lead on roof age, shading, ownership, monthly electric bill and HOA status before a rep invests time. Your salespeople only visit homes with strong solar potential.
6-Month Nurture Campaigns for Undecided Homeowners
AI stays in touch with homeowners through the 3 to 6 month decision cycle, sending updates about federal tax credit deadlines, utility rate increases and new financing options.
Utility Rate Increase Triggered Outreach
When the local utility announces a rate increase, that is a reason to call rather than a reason to wait. The agent goes back through the homeowners who asked for a quote and never signed, tells them what the new rate does to the numbers they were shown, and books the ones who want to look again.
The solar leads and CRM playbook, the long version.
6 chapters on how this actually works in solar, written out in full.
Read the guide- 01What a Solar CRM Has to Do That a General One Does Not
- 02The Quote That Went Quiet Is Worth More Than the Next Lead
- 03The Builders and Roofers Who Send You Work Are a List Too
- 04What the Agent Actually Asks on a Solar Call
- 05It Has to Land Where Your Team Already Works
- 06What to Check Before You Buy Any Solar CRM, Including Ours
Solar teams always ask.
What does the software do for a solar company?+
It works the list you already have, every quote that went quiet and every homeowner who said not yet, calls them on a schedule and books the site survey with the ones who are ready. When a lead comes in from your website or a campaign, it answers in seconds, asks about the roof and the bill and gets the survey on the calendar. Every appointment it books is yours, not shared with three other installers.
How is this different from SolarReviews or EnergySage?+
SolarReviews sells the same inquiry to several solar companies. The AI answers the ones you buy within seconds and keeps calling until they pick up, so you are the first conversation rather than the fourth. It also works the quotes and leads you already own, which nobody sells to your competitors.
How many calls does the AI make per day?+
As many as it takes to work your territory, since there is no cap on call volume. The AI works your list and your inbound leads through the day, and it bills by the minute from the first minute, so a bigger territory costs more than a small one and every call it made is listed for you. Manual calls carry no per-minute charge from us. Your other limit is how many site surveys your crew can run.
Does your AI voice agent for solar handle commercial solar companies too?+
Both residential and commercial solar companies are covered. The AI uses separate scripts for residential homeowners (solar panel qualification, utility bills and financing) and for commercial properties (facility size, energy consumption, tax benefits and PPA versus purchase decisions).
What comes with the software for a solar company?+
The AI sales agent that works your quote list and your referral partners, AI that answers inbound leads, follow-ups that keep going until the person answers, calendar booking, a CRM, call recordings with every conversation written down and a dashboard that shows what each list booked. Manual calls carry no per-minute charge from us and texting carries no per-message charge from us. AI calling time bills per minute from the first minute, so you pay for the conversations it actually has.
How does AI improve solar lead response compared to a human sales team alone?+
When a homeowner fills out a form at 9pm or calls during a busy install day, a human team typically responds hours later. By that point the homeowner has already scheduled a consultation with a competitor. Our AI contacts every solar lead within minutes, qualifies the prospect on panel savings, roof condition and financing readiness and books a site survey directly onto your calendar.
What CRM does the AI for solar companies integrate with?+
Every finished call is sent to your CRM automatically (works with Zapier or Make), with the call summary, contact and outcome attached, and contacts import or export by CSV any time.
What should a solar company run alongside the AI outreach?+
Whatever already brings you inbound leads. The software does not replace your website, your referrals or your campaigns, it makes sure every lead they produce gets a call in seconds instead of a call tomorrow. Pair it with a clear list of the neighborhoods you actually want to install in and the AI works that list while your crews are on roofs.
Multiply Revenue