Solar, multiplied.
Software that finds homeowners pricing solar, calls them and books the site survey.
Multiply Revenue is sales software for solar companies and installers. It shows you which homeowners in your area are researching panels right now, then an AI agent calls them, handles the first questions about cost and savings and books the site survey onto your calendar. Every conversation is written down and scored by a coach that tells your reps what to say next time. Calls, texts and emails all sit in one place, so a homeowner who said not yet in spring is still on the list when the bill spikes.
Free calls and free SMS included with every plan.

What solar businesses fight every day.
Paying $75-$200 Per Lead Shared With 5-8 Competing Solar Companies
You buy leads from SolarReviews, EnergySage and Modernize. By the time you call, 7 other installers already contacted them. Homeowners are shopping price, not value. An AI voice agent finds these homeowners before they fill out any inquiry form.
No Access to Solar Industry Homeowner Intent Data
You don't know who is researching solar panels in your service area right now. By the time they fill out a quote inquiry form, they've already talked to multiple installers. AI identifies in-market homeowners from behavioral signals before any competitor knows they exist.
Fighting the Pushy Solar Salesman Stigma
Homeowners expect aggressive door-knockers and high-pressure tactics. An AI assistant approach changes the conversation, reaching homeowners first during research mode and booking consultations before the pressure-sales stigma ever forms.
Long Sales Cycles With Zero Automation or Follow-Up
Solar decisions take 3 to 6 months. Without automation you lose deals because no one stays in touch through the entire inquiry journey. An AI voice assistant handles all nurture touchpoints automatically.
Solar leads lose interest quickly after an inquiry. Our AI calls within 60 seconds of form submission, reaching homeowners while they are still actively engaged.
Solar installation is a major home investment. Every delayed response or missed lead is a significant opportunity handed to a competitor.
A large share of solar leads never receive any follow-up contact. Our AI ensures every lead is contacted, qualified and nurtured through the full sales cycle.
AI built for solar businesses.
Calls Solar Leads Within 60 Seconds of Form Submit
The moment a homeowner submits a solar inquiry from your site, EnergySage or any other source, our AI calls them within 60 seconds. No delays, no missed weekends. You're first to the conversation before competing installers even receive the notification.
Qualifies Homeowners on Roof Age, Bill Amount and Ownership
AI asks the questions that determine if a site is viable. Do you own the home? How old is the roof? What is your average monthly electric bill? Does the roof get direct sun? Only qualified, site-viable homeowners make it to your calendar.
Schedules In-Home Consultations Automatically
After qualifying the homeowner, AI books the in-home consultation directly into your rep's calendar. No back-and-forth and no phone tag. You receive a qualified appointment with a homeowner who already understands the process.
The daily leaks, and what plugs them.
Expensive Shared Lead Generation Destroys Solar Margins
EnergySage, SolarReviews and Modernize charge $75 to $200 per lead and sell that same contact to 5 to 8 solar companies simultaneously. By the time you call, the homeowner has heard 6 pitches and is shopping purely on price.
Solar Sales Cycles Require Constant Follow-Up That Automation Must Handle
Solar decisions take 3 to 6 months. Most solar companies make a handful of calls and give up. A high-value installation goes to whoever stays in touch longest. An AI voice assistant ensures that's always you.
Solar Competitors Win on Speed Because Their AI Responds First
You may have a better solar panel product and better warranty, but the installer who called in 3 minutes gets the consultation and builds the relationship. Speed-to-lead is the number one predictor of close rate in solar.
Call Homeowners Researching Solar Online
Homeowners target audienceVoice AI calls homeowners who searched for solar panels, solar calculators or utility savings in your zip codes. These prospects are actively exploring solar but haven't requested quotes yet. AI reaches them first, before SolarReviews sells them to 8 competitors.
Call General Contractors for Referral Deals
GCs referral sourceAI contacts general contractors, roofers and home remodelers in your area. When they do roof replacements or new builds, it is the perfect time to add solar. AI establishes co-selling partnerships so you get warm referrals on every major project.
Call HOA Boards for Community Solar Programs
HOAs bulk dealsAI calls HOA presidents and community managers about group solar installation programs. Neighborhood deals give homeowners lower per-panel costs while you lock in multiple installations from a single community relationship.
Call Commercial Property Owners for Large Installs
Commercial high valueAI contacts warehouse owners, strip mall landlords and commercial property managers about rooftop solar. Commercial installs generate substantially more revenue than residential projects. AI qualifies roof size, energy spend and decision-maker availability before you invest time.
How solar teams put it to work.
Instant Response to Solar Inquiries
AI calls every new solar inquiry within 60 seconds whether they came from your site, EnergySage or a Facebook ad. Homeowners are still at their computer when your AI calls.
Roof and Site Qualification Before Sending a Rep
AI pre-qualifies every lead on roof age, shading, ownership, monthly electric bill and HOA status before a rep invests time. Your salespeople only visit homes with strong solar potential.
6-Month Nurture Campaigns for Undecided Homeowners
AI stays in touch with homeowners through the 3 to 6 month decision cycle, sending updates about federal tax credit deadlines, utility rate increases and new financing options.
Utility Rate Increase Triggered Outreach
When local utility rates increase, AI proactively calls past prospects about locking in solar savings before rates climb further. Timing the message to financial pain points dramatically increases conversion rates.
The full solar playbook, the long version.
7 chapters on how this actually works in solar, written out in full.
Read the guide- 01What Is Solar Marketing and Why It Matters for Every Solar Company
- 02Solar Company Marketing: How to Market Solar Effectively Across Channels
- 03Understanding the Solar Market and How to Win Homeowners
- 04Solar Lead Generation and Marketing Strategies for Residential and Commercial Installers
- 05AI Voice Agent for Solar Companies: Automate Lead Qualification and Booking
- 06How Solar Companies Use AI Agents to Qualify Leads and Fill Sales Calendars
- and 1 more
Solar teams always ask.
What does the software do for a solar company?+
It finds homeowners in your service area who are pricing solar right now, calls them first and books the site survey. When a lead comes in from your website or a campaign, it answers in seconds, asks about the roof and the bill and gets the survey on the calendar. Every homeowner it books is exclusive to you, not shared with three other installers.
How is this different from SolarReviews or EnergySage?+
No shared leads. SolarReviews sells the same inquiry to 5 to 8 solar companies. Our AI voice agents find prospects before they fill out any quote request form, calling them first so your agent is the only company they talk to. First-mover advantage means zero price competition and stronger booking rates.
How many calls does the AI make per day?+
As many as your plan's AI calling time covers. The AI works your list and your inbound leads through the day, and every minute it spends talking is metered, so a bigger territory costs more than a small one and every call it made is listed for you. Manual calls and texts are unlimited. Your other limit is how many site surveys your crew can run.
Does your AI voice agent for solar handle commercial solar companies too?+
Both residential and commercial solar companies are covered. The AI uses separate scripts for residential homeowners (solar panel qualification, utility bills and financing) and for commercial properties (facility size, energy consumption, tax benefits and PPA versus purchase decisions).
What comes with the software for a solar company?+
The AI sales agent that calls in-market homeowners, AI that answers inbound leads, follow-ups that keep going until the person answers, calendar booking, a CRM, call recordings with every conversation written down and a dashboard that shows what each list booked. Manual calls and texts are unlimited. AI calling time is metered, so you pay for the conversations it actually has.
How does AI improve solar lead response compared to a human sales team alone?+
When a homeowner fills out a form at 9pm or calls during a busy install day, a human team typically responds hours later. By that point the homeowner has already scheduled a consultation with a competitor. Our AI contacts every solar lead within minutes, qualifies the prospect on panel savings, roof condition and financing readiness and books a site survey directly onto your calendar.
What CRM does the AI for solar companies integrate with?+
Our solar AI system integrates with all major CRM platforms including Salesforce, HubSpot, Zoho CRM and most solar-specific tools. Every lead the AI qualifies flows directly into your CRM with the conversation transcript, qualification notes and booked appointment details attached.
What should a solar company run alongside the AI outreach?+
Whatever already brings you inbound leads. The software does not replace your website, your referrals or your campaigns, it makes sure every lead they produce gets a call in seconds instead of a call tomorrow. Pair it with a clear list of the neighborhoods you actually want to install in and the AI works that list while your crews are on roofs.