A CRM with call recording built for your sales team.
A CRM with call recording should do more than store audio. Every call here is recorded, transcribed and saved on the contact. An AI coach scores it, so you know what was promised, what was asked and what to change before the next call.
Recording, transcripts and scoring included.
The call ended. So did the details.
Most of what decides a deal is said out loud. Without a recording, it lives in one person's memory and a line of notes typed after the call.
Nobody is sure what was promised
Was the price quoted with or without installation? Did they say next month or next quarter? Without the recording, it is one person's word against a customer's.
Notes miss the best parts
The objection that almost ended the call and the question that turned it around rarely make it into the notes, and those are exactly what the team needs to learn from.
Knowledge leaves with the rep
When someone moves on, their conversations go with them. The next person starts the relationship again from a few lines in a record.
How it works
From call to lesson.
- 01
The call happens
Your AI agent or a person on your team talks to the customer through the platform.
- 02
It lands on the contact
The recording and the transcript are saved on that person's record when the call ends.
- 03
The coach scores it
You see what went well, what went wrong and the one thing to change on the next call.
Call recording, transcription and coaching for your team.
Each call is saved in three forms on the contact's record: something to listen to, something to read and something that tells you how it went.
The recording
Play the call back from the contact's timeline, right next to the emails, texts and meetings with the same person.
The transcript
Read the conversation instead of listening to all of it. Handy before a follow up, when you only need to know what they asked for.
The coach's score
The AI coach scores the call, human or AI, and names the moments that mattered, so improving is a short read, not a long listen.
Better customer conversations, more deals won.
Answers in the record
When a customer asks what was agreed, open the call and check. Most disagreements end the moment someone can hear the actual words.
Coaching from real calls
New people learn from the calls that worked, and the whole team sees the patterns the coach finds across every conversation.
A notice on every AI call
The AI agent says the call is recorded at the start of every call, so the conversations it records begin the right way.
What to look for beyond the record button.
Why your business needs more than a record button
Plenty of phone systems record calls. The recordings end up in a folder, sorted by date, and nobody listens to them. A CRM with call recording is different because the recording lands on the customer and the deal, so it is there when someone needs it: before a follow up, during a dispute or when a new person takes over the account.
The next step up is transcription. A written transcript turns a thirty minute call into something your team can read in two minutes and search for the moment price or timing came up.
CRM call recording features to check
Automatic recording, so nobody has to remember to press a button. Transcripts saved on the contact. AI calls and human calls in the same place. A recording notice at the start of calls, because some states require everyone on the call to agree. And coaching, so the calls turn into better calls instead of a growing archive.
For sales teams, look at what the CRM does with all those conversations. Can it score calls, show which objections come up most and point new people to the calls that worked? That is where call recording starts to pay for itself in revenue, not just in record keeping.
How recording, transcription and coaching work together
In Multiply Revenue each call follows the same path. The AI agent or a person on your team talks to the customer. The recording and the transcript are saved on the contact when the call ends. The AI coach scores the call and names the moment that decided it. Over a few weeks the team sees patterns no manager could spot by listening to a handful of calls.
Because the recordings, transcripts and scores live in the same CRM as the sales pipeline, the data connects to your deals. You can see which conversations turned into revenue and which customers went quiet after a call, and the AI agent picks up the follow up automatically.
Questions about call recording
What is a CRM with call recording?
A CRM that records sales and customer calls and saves each recording on the person you spoke to. Instead of a folder of audio files nobody opens, the recording sits in the contact's history next to their emails, texts and meetings, so anyone can hear exactly what was said.
Which calls are recorded?
Calls made and answered through the platform: the ones your AI sales agent handles and the ones your team makes from the CRM. Each one is saved on the contact with a recording you can play back and a written transcript.
Is it legal to record sales calls?
Recording laws differ by state, and some states require everyone on the call to agree to being recorded. Our AI agent says the call is recorded at the start of every call it makes or answers. For calls your own team makes, keep the same short notice at the start. If you sell into a particular state or industry with its own rules, check them before you switch recording on for your team.
What does the AI coach do with the recordings?
It scores every call, whether a person or the AI agent was talking, against what a good call looks like for your business, and points to the moments that won or lost it. You get the fix in plain words instead of an hour of listening.
Can I search what was said on a call?
Each call has a transcript on the contact's record, so you can read the conversation instead of scrubbing through audio to find the part where price came up.
Is this a VoIP CRM integration?
In effect, yes, without the integration work. Calls are made and answered inside the CRM over the internet, so there is no separate VoIP phone system to connect. Calls your team makes by hand run on your own calling account, which we help you connect, and every call, AI or human, is recorded and saved on the contact.
Do I need a separate call recording app?
No. Recording, transcripts and scoring come with the CRM, so you are not paying for a recorder, a transcription tool and a coaching tool on top of your phone system.
Multiply Revenue