Buyer intent data: businesses showing buying signals right now.
Cold lists are a tax on your agents. In-Market Audience data is the opposite: businesses actively shopping for what you sell, delivered into your account with company, contact name, business line, email and industry attached. Point your agents at businesses that are already in the market and the first line of every call changes, because there is a reason you are calling.
Who is shopping right now · 47 seconds · tap Sound on to listen
The audience view
Your in-market records as they arrive, with the fields your agents use to open the conversation.
Businesses shopping for what you sell right now, four industries in your state, delivered daily. Built from the last day to the last week of Google and Bing searches and forms filled in on Facebook and Instagram. Company, contact name, business line, email and industry on every record, refreshed regularly. 100,000 B2B records a month included.
No consumer lists and no cell numbers for calling: voice campaigns go to business landlines. No promise of volume in a thin market, we say what four industries in your state actually produce before you pick them. And nobody runs the campaigns for you unless you add a plan with the agents.
100,000 decision makers in one delivery, filtered to your industries and geography. Direct lines rather than switchboards and company LinkedIn pages. Email addresses are not included. Delivered in up to 2 business days. Sourced from commercial data providers and refreshed regularly, so most records are current, but people change jobs and some will be out of date.
Timing. It tells you who fits your market, not who is shopping this week, which is what In-Market adds. No consumer data, no cell numbers for calling, no promise that every record answers, and no exclusivity on a person who exists in the world once. Most buyers run both: In-Market for this week's calls, B2B underneath it.
What buyer intent data is: intent signals explained in plain words
Buyer intent data is a record of who is researching what you sell right now: the companies searching Google and Bing for what you sell and filling in forms on Facebook and Instagram this week. It is the difference between a list of businesses that fit your market and a list of businesses that are shopping in it today.
Most intent data providers sell signals at the account level: a company is warming up on a topic. Our In-Market Data goes one step further for a small business, and it is third party data in the useful sense: it comes from what businesses do on Google, Bing, Facebook and Instagram, not only from visitors to your own site, which is first party data. It is delivered as a record you can act on: the company, a contact name, the business line, an email and the industry, a day or a week old, never last quarter's.
From intent signal to pipeline: identify the accounts, engage them, book the meeting
Here the data does not sit in a spreadsheet. An in-market record lands in the CRM as a contact with the company, contact and business line. Your AI sales agent calls the business line in a natural voice, says what it is, qualifies and books the meeting into your calendar. The follow up text and email come from the same conversation.
Compare that with buying intent data from a provider and then paying a separate dialer, a separate CRM and a separate sequence tool to use it. The whole loop runs in one account, so a signal on Monday can be a meeting on Thursday, and the conversion shows up in your pipeline without anyone retyping anything.
Intent signals and buying signals we track
The intent signals are the searches on Google and Bing and the forms filled in on Facebook and Instagram that show a company is looking at what you sell. Each buying signal is matched to a company, a contact and a business line, so your outreach starts from a reason to call rather than a guess.
For your campaigns that means you can identify which leads are shopping this week and which accounts are not, and put your outreach and your marketing where the buying is.
How we compare with other intent data providers, competitors and LinkedIn tools
Most intent data providers sell a feed of companies to a team that reads it. We sell the record and the way to act on it, so there is nothing to build before the first call. Tools built around LinkedIn show who a person is, which is a different job from showing who is shopping this week. If you are doing a comparison of intent data providers and competitors, check the freshness, what is in each record and what it costs to use the data, not only to buy it.
A day old, or a week old. Never last quarter's.
Every record comes from something a business did recently: a search on Google or Bing, or a form filled in on Facebook or Instagram. You can pull the people from the last day or the last week, and the file lands every morning with the previous day's activity in it. That window is the product. A business that was shopping yesterday is still deciding today, and a list from three months ago is a cold call with extra steps.
In-Market finds who is shopping. B2B fills the rest of the list.
In-Market Audience Data is a small, bright file: the businesses in your industries and your state that are in the market this week, with a named contact, a business line and an email on each. The B2B Database is the wide one: a hundred thousand decision makers in one delivery, filtered to your market, with direct lines, for the campaign that runs underneath. Buy either on its own. Most people who run both use In-Market for today's calls and B2B for everything else.
Email them. Call the business lines. Load your own ads.
The records are yours to work however you already sell. Send an email sequence from your own tools or ours. Run a voice AI campaign to the business landlines, with the recording disclosed on every call. Load the file into your CRM, or into your own ad accounts as a custom audience. Nothing here needs our platform, and if you add a plan, the agents pick the records up the morning they arrive.
From switched on to booked meeting.
A lead shows up
From your website, your lists or the In-Market add-on. The moment it lands, the clock starts.
The machine works it
Your agent calls in seconds, qualifies against your rules and follows up by text and email until someone answers. The coach watches every conversation.
Your calendar fills
Qualified prospects book themselves onto your calendar. The dashboard ties every meeting back to the call that earned it.
Everything worth knowing, the long version.
22+ chapters on how this actually works, written out in full.
Read the guideCommon questions
What is buyer intent data and how is it collected?
It is what a prospect's online activity says about where they are in a purchase: what they searched, which sites they visited, what they downloaded and which competitors they looked at. We collect it across search engines, publisher networks, review platforms and social, under consent frameworks, and match it to contact records.
What are the different types of intent data you provide?
First-party comes from your own properties: visits, form fills and downloads. Second-party is shared directly between partners. Third-party comes from search activity on Google and Bing and from forms filled in on Facebook and Instagram, matched to the business and to the person making the decision. The three together give a much clearer picture than any one of them, because each sees a different part of the same decision.
How accurate is the contact information?
Records come from commercial data providers and are refreshed regularly. People change jobs and businesses move, so some records will be out of date, which is why the file is refreshed every day rather than sold once. On the signal side an activity model filters bot traffic and noise. Ask us for a sample export and measure the bounce rate yourself. That is the only accuracy figure worth trusting, ours or anybody else's.
What is the difference between buyer intent data and a lead list?
A lead list is who fits your market. Buyer intent data is who is in the market right now: companies researching, comparing and pricing what you sell this week. We deliver it as a record with the company, a contact name, the business line and the industry, so your agent can call the same afternoon.
Is buyer intent data legal to use for calling?
Generally, for business lines, when the call is made within the rules: our agents call business lines only, say they are a digital assistant and that the call is recorded, and respect every opt out. We do not sell consumer lists or home numbers, and the data stays in your account.
Multiply Revenue