The best nonprofit CRM software for donor management, compared with real prices.

A nonprofit CRM is the database behind your relationships. It holds every donor, member, volunteer, board member and event guest in one record, shows what each person has given and attended, and reminds your team who needs a thank you, a renewal notice or a personal call. The best CRM for nonprofits is the one your staff and volunteers will keep up to date, because a donor database is only as good as the last person who typed into it.

Most of the tools in this comparison are donor management systems. They take gifts, issue receipts, track pledges and grants, run appeals and report to your board. That is a different job from the one our software does, and we want to be plain about it from the start. Multiply Revenue does not process donations, issue tax receipts or track grants. If that is what you are shopping for, the tools below are the right place to look and we describe each of them fairly.

What Multiply Revenue does is the outreach that sits next to the database: AI agents that call, text and email the supporters who gave you their number, thank new donors, confirm event RSVPs, welcome volunteers and book their orientation, then write every conversation into one record. Many small organizations end up with two tools: a donor database for the money and an outreach tool for the conversations. A later chapter covers where we fit and when you would not need us at all.

This guide compares the donor CRMs nonprofits ask about most on price, free plans, fees, users and fit. Prices are as of October 2026 and were read from each vendor's own pricing page. Check each vendor's page before you buy, because nonprofit software prices change often. We make Multiply Revenue, so weigh our entry accordingly. None of the vendors named here paid to be included.

We looked at the donor CRMs small and mid-size nonprofits ask about most, and compared them on the things that decide whether a database gets used.

Price: the published monthly price, what it is billed on and whether there is a free plan or a trial. Nonprofit CRMs bill in different ways. Some charge by the number of records you store, some by the revenue you raise, some by modules and a few are free because donors are invited to leave an optional tip. Comparing a flat price with a price that grows with your list takes a little arithmetic, so we explain the billing basis for each.

Fees: whether the vendor takes a share of every gift. A low monthly price can sit on top of a platform fee and card processing fees, and a free tool can cost nothing or cost three percent depending on one setting.

Users: whether volunteers, board members and part-time staff can all log in without paying for each seat. Several vendors in this list include unlimited users, which matters for organizations that run on volunteers.

Fit: what the tool is built to do well. Some are strong on grants and major gifts, some on events and ticketing, some on being cheap and simple and some on reaching a large donor base. We say where each one fits and, where we can, where it does not.

What we left out: we did not rank the tools from best to worst, because the best CRM for nonprofits depends on your size, your staff and how you raise money. We also did not repeat claims from vendor marketing that we could not read on their own pages. Where a vendor does not publish a price, we say so instead of guessing.

These are the published prices we read in October 2026. Prices are per month unless noted, and we say whether each is billed annually. Always confirm on the vendor's own page.

Bloomerang: Bloomerang sells its products separately. Bloomerang CRM starts at $125 a month billed annually. Bloomerang Fundraising, which adds donation forms, events, text fundraising and auctions, starts at $40 a month billed annually. Bloomerang Volunteer starts at $119 a month billed annually. The page says all plans include unlimited users.

Neon One: Neon CRM starts at $99 a month. Neon says it charges based on revenue rather than the number of records, so the price depends on how much you raise. Its CRM page lists email marketing, text messaging, a donor portal, grant management and recurring gifts.

Little Green Light: one plan, priced by the number of records. It is $45 a month up to 2,500 records, $60 up to 5,000, $75 up to 10,000, $90 up to 20,000, $105 up to 30,000, $120 up to 40,000 and $135 up to 50,000, with $15 more a month for each further 10,000. Paying annually saves 10 percent, the first 30 days are free and users are unlimited. Online donations carry processing from 2.2 percent plus 30 cents, paid to the payment processor.

Keela: plans start from $164 a month for up to 1,000 contacts, then $243, $316, $379 and $438 as the contact tiers rise. Standard support is included and Premium Care starts from $200 a month.

Zeffy: $0. Zeffy says every feature is free and that it is funded by optional tips from your donors.

Givebutter: the core tools, including a CRM with unlimited contacts, are free and funded by optional donor tips. If tips are switched off, a flat 3 percent platform fee applies on top of standard processing fees. Givebutter Plus starts at $29 a month and adds automated workflows, texting and a QuickBooks link.

HubSpot: HubSpot's nonprofit page advertises a 40 percent discount for eligible nonprofits. Check the current terms on HubSpot's page, because eligibility rules apply.

DonorPerfect and Virtuous do not publish prices. Both ask you to request a quote. Salesforce runs a nonprofit program, and we could not read its pricing page, so we do not quote it. Ask each for a written quote that names the billing basis, the contract length and every fee.

Bloomerang is built around keeping donors giving. Its CRM page lists predictive giving insights, major gifts, grant tracking, membership management and a mobile app for fundraisers, and the volunteer and fundraising products can be added as modules. It suits a nonprofit that wants a strong donor retention focus and is happy to build up the stack in pieces. The trade off is that the total grows as you add modules, so price the combination you actually need.

Neon One is a good fit for organizations that want one vendor for the database, the website, events and peer to peer fundraising. Its CRM page lists donor management, automated workflows, grant management, campaigns and forms, recurring gifts, email marketing and text messaging. Because pricing follows the revenue you raise, a small organization starts low and the price rises as you grow.

Little Green Light is the plain, affordable option. One plan, every feature, unlimited users and a price that depends only on how many records you keep. For a small nonprofit with a list under 10,000 it is among the lowest published paid prices in this guide. It is a donor database first, so look elsewhere if you need heavy marketing automation.

Keela is aimed at small and mid-size organizations that want email, forms, memberships, projects and reporting together. The price steps up by contact tier, and items such as pipelines, texting and wealth screening cost extra, so ask which of them your plan needs.

DonorPerfect is a donor platform with three tiers called Core, Plus and Pro. Its page lists payment processing, donor portals, a mobile app and grant tools. It does not publish prices, so the first step is a quote. It suits organizations that want broad features and are prepared to compare quotes.

Virtuous is a platform for growing fundraising teams, with a platform tier for organizations raising up to $5 million a year and an enterprise tier above that. It does not publish prices and lists unlimited users. Expect a sales conversation before you see a number.

Salesforce runs a nonprofit program and is a very customizable platform, which is its appeal and its cost. A system that flexible usually needs someone to set it up and look after it, so ask what that would take for your team and get the current terms from Salesforce directly.

Other platforms come up in this search too, including Blackbaud, Bonterra, Classy and Donorbox. We did not read their pricing pages for this guide, so we do not quote them. Add any of them to your shortlist and ask for the same written quote with the billing basis, the contract length and every fee.

Two tools in this guide are free to use, and many nonprofits start there. Zeffy and Givebutter both include a CRM at no monthly cost and both are funded by optional tips that donors can leave at checkout. When donors leave a tip, your organization keeps the whole gift. The detail that matters is what happens when they do not.

Zeffy says every feature is free and that it covers card fees. Givebutter says its tools are free when tips are on, and that if you switch tips off a flat 3 percent platform fee applies on top of standard processing fees of 2.9 percent plus 30 cents for cards and 1.9 percent plus 30 cents for bank transfers. That is not a reason to avoid either tool. It is a reason to read how the tip works before you put the donation form on your website, because a form that hides or removes the tip changes your costs.

There are other ways to pay less. Little Green Light gives you 30 days free and a low entry price. HubSpot advertises a 40 percent nonprofit discount on eligible plans. Salesforce runs a nonprofit program. In each case, confirm the current terms before you plan around them.

Free tools also have limits that are easy to miss. Reporting may be basic and support may be by email only. Your data also lives on a platform whose business depends on donor tips. Make sure you can export your full donor list at any time. If you can take your data with you, trying a free tool costs you very little.

One more point on cost: the monthly price is rarely the biggest cost. Staff time spent entering data, fixing duplicates and chasing reports usually outweighs a software subscription. A slightly dearer tool that your team actually uses is better value than a free one that nobody opens.

This chapter is about our own product, so read it with that in mind. Multiply Revenue is not on the list above because it is not a donor database. It sits beside one.

Most small nonprofits have the same quiet problem. Gifts are recorded and receipts go out, then nobody calls. A first-time donor gets an email and never hears from a person. A volunteer fills in a form and waits two weeks. An event list goes unconfirmed until the night. These are the conversations a development team of five would handle, and a team of one or two never reaches.

Our AI agents handle that outreach. They call the supporters who gave your organization their number, thank new donors, remind members before a renewal, confirm event RSVPs and welcome volunteers. When someone does not answer, the agent follows up by text or email and tries again. Every call is recorded and transcribed against the person, so your staff see what was said before they pick up the phone themselves. The agent says it is a digital assistant calling on behalf of your organization, keeps the call short and hands anything personal back to your team.

What we do not do matters as much. We do not take donations, issue tax receipts, track grants or run auctions. Keep your donor CRM for the money and use us for the conversations. Calls only go to people who gave you their number, and you are responsible for having their consent.

Nonprofit status does not remove the consent rules for calls made with an AI voice to a mobile phone, so get permission in writing, especially for any call that asks for money, and ask a lawyer who knows your state's rules before you start. Our plans are the same monthly plans every customer uses: $97, $297 and $497 a month, with unlimited users, no setup fee and no contract. We do not offer a separate nonprofit discount.

CRM sync works through Zapier or Make and CSV files rather than a built-in connection, so budget a little time to set up the flow of contact lists between your donor CRM and the outreach tool. If your list is small and one person already has time to call everyone, you may not need us yet.

Donor and supporter profiles. Every person in one record with their giving history, event attendance, volunteer hours, notes and tasks. If your team cannot see the whole relationship on one screen, the tool will not change how you work.

Gift and pledge handling. Recording one-time and recurring gifts, pledges and in-kind donations, with receipts that meet the rules where you operate. Check how the tool treats matching gifts and donor-advised funds if you receive them.

Online giving. Donation forms you can place on your own site, with recurring options and a clear view of fees. This is where the cost differences between tools show up, so ask for the full fee in writing.

Email and communications. Newsletters, appeal emails and automated thank you messages written once and sent to the right people. Texting is increasingly asked for, so see whether it is included or an add-on.

Events and memberships. Ticketing, RSVPs, check-in and renewal reminders, which many small organizations run on spreadsheets.

Grants and pipelines. If you apply for grants or work with major donors, you need stages, deadlines and notes, not a plain contact list.

Volunteer management. Sign-up, scheduling and reminders. Some vendors include it and some sell it as a module.

Reporting. Retention, average gift, giving by campaign and by source, in a form a board member can read. Ask to see a real report before you commit.

Data control. Easy import from a spreadsheet, duplicate checking and a full export whenever you want it. If a vendor makes leaving difficult, treat that as a warning sign.

Users and permissions. Unlimited or low-cost users, and the ability to decide who sees giving data. Volunteers rarely need to see gift amounts.

Start with the problem, not the feature list. If your pain is that gifts are recorded on a spreadsheet and receipts go out late, you need a donor database with online giving. If your pain is retention, you need reporting and automated follow up. If your pain is that nobody calls anyone, a database alone will not fix it.

Very small and volunteer-run. A list under a few thousand people and one part-time development person. Look at the free options first, or at a low flat price such as Little Green Light, and keep the process simple. Your biggest risk is complexity, not price.

Growing, with a development lead. A few thousand to tens of thousands of contacts, regular appeals, events and a small team. Compare Bloomerang, Neon One and Keela on the full price for the modules you need, and ask each for a written quote with the billing basis. This is where an outreach tool for calls and texts starts to pay back, because the database already exists and the team lacks hours.

Major gifts and grants. Real pipelines, grant deadlines and a board that wants reports. DonorPerfect, Virtuous and Salesforce are worth quotes. Budget for onboarding time as well as the subscription.

A simple way to decide is a one-week trial. Import a sample of your own list, record ten real gifts, send one email and build the report your board asks for. Count the clicks and the places you got stuck. The tool that feels easiest with your own data is usually the right one.

Involve the people who will use it. A database chosen by one person and handed to the team tends to be abandoned. Ask your volunteers and your board treasurer to try it for twenty minutes each and listen to their first questions.

Prices on a web page are the start of the conversation, not the end. These questions bring out the costs and limits that are easy to miss.

What exactly is the price billed on? Records, contacts, revenue raised, modules or users. A price that looks low can climb as your list grows or as you raise more.

What is the total with everything I need? Add the donation forms, email, texting, events and volunteer tools you will use, then ask for one number.

What fees come out of each gift? Platform fee, card processing, ACH and any fee on recurring gifts. If the product is funded by tips, ask what happens when tips are off.

Is there an onboarding or data conversion fee? Some vendors include migration and some charge for it. Ask who moves your data and how long it takes.

How long is the contract, and what happens at renewal? Annual contracts are common. Ask about price increases at renewal and how to leave.

Can I export everything, and in what format? You want your full donor list, gift history and notes in a spreadsheet at any time.

Who gets support and when? Email, chat or phone, and in which hours. Some vendors include premium support only at extra cost.

What do you do about security and donor privacy? Ask where data is stored and who can see it. Your donors trust you with their names and gifts.

Can I talk to a nonprofit of my size? A real reference tells you more than a demo does.

Switching systems is the part most nonprofits fear, and it is usually less painful than expected if you prepare. Start by deciding what you need to keep. Contact details, gift history, notes, event attendance and communication preferences matter. Ten years of unused fields do not.

Clean before you move. Merge duplicates, fix obviously wrong addresses and email formats and remove records you have no reason to keep. Moving a messy list into a new system only gives you a messy list in a nicer interface.

Keep a copy. Export everything from the old system and store it safely before you change anything. Check that the export includes gifts and notes, not only contact details.

Move a sample first. Import a few hundred records, look at them in the new tool and check that gifts, dates and names landed in the right places. Fix the mapping, then import the rest.

Run both for a short time. A few weeks of overlap lets you compare reports and catch anything that did not carry over. Tell your team the date the old system becomes read-only.

Tell your supporters if anything changes for them, such as a new donation form or receipt format. A short note avoids confused emails.

Last, set up the basics early: a thank you message for every new gift, a renewal reminder for members and a welcome message for new volunteers. Those three flows are where a CRM pays for itself.

A CRM only helps if you look at the right numbers. These are the measures most development leads check regularly.

Donor retention: the share of last year's donors who gave again this year. It is usually the first number to improve when you add thank you calls and timely follow up.

New donor second gift rate: how many first-time donors give a second time. This shows whether your welcome process works.

Average gift and gift by source: what a typical gift is worth and which campaigns, events or channels bring them in.

Recurring donors: how many give monthly and how much that adds up to. Recurring gifts make income more predictable.

Event conversion: how many registrants turned up and how many gave afterward.

Volunteer follow through: how many sign-ups were contacted within a few days and how many came to an orientation.

Contact coverage: how many of your supporters have had a real conversation with your organization in the last year. This is the one most small teams have never measured, and it is the number that outreach tools are built to raise.

Pick three of these, put them on one dashboard and look at them monthly. Resist the urge to track everything. A short list that gets reviewed beats a long one that nobody opens.

The same organization can look cheap or expensive depending on how a vendor bills, so it helps to know the five models in this guide before you compare numbers.

By records or contacts. Little Green Light and Keela charge by how many people are in your database. A list of 2,000 people and a list of 40,000 land in very different price bands. This model is predictable if your list is stable and gets dearer as you grow. It also rewards housekeeping: removing people who left years ago can move you down a band.

By revenue. Neon One says it charges based on revenue rather than records. A nonprofit with a big list but small gifts may pay less than under a record model, and one with a small list of large donors may pay more. Ask what counts as revenue and how often it is reviewed.

By module. Bloomerang sells the CRM, fundraising and volunteer products separately, each with its own starting price. That lets a small team buy only what it needs, and it means the total is the sum of the pieces you add. Ask for one quote that lists every module you plan to use.

By quote. DonorPerfect and Virtuous do not publish prices. The number you are given depends on your size, your needs and sometimes your negotiating. Get at least two quotes in writing so you have something to compare.

By donor tip. Zeffy and Givebutter charge nothing for the core tools and rely on donors choosing to add a tip. This can be the cheapest route for an organization that is comfortable with that model, as long as you understand what happens when tips are off.

A useful exercise is to work out the first year cost for three situations: your list as it is today, your list in two years and a year in which you raise twice as much. Models that look similar at today's size often split apart in the other two. Add the cost of staff time for setup and training, because that is real money even when no invoice arrives.

Your supporters trust you with their names, addresses and giving history. A good CRM helps you protect that trust, and a careless one puts it at risk.

Ask where the data is stored, who at the vendor can see it and how it is backed up. Ask whether the vendor has had an independent security review and whether you can see the summary. A vendor that answers plainly is a good sign, and one that avoids the question is worth a second look.

Set permissions on purpose. Volunteers who help with events rarely need to see how much a donor gave. A board member may want reports and no personal details. Most tools let you control this by role, and it is much easier to set up on day one than to repair later.

Record consent. For every email address and phone number, note how and when the person gave it to you and what they agreed to receive. This matters most for texts and phone calls, where the rules are stricter than for email and differ by state. If a supporter asks to stop, that request should be recorded once and respected in every channel.

Make it easy to leave. A donor who asks to be removed or to see what you hold should not set off a scramble. Choose a tool that can find a person quickly, export their record and delete it.

Keep an export of your own. Whatever you choose, schedule a full export of donors, gifts and notes every few months and keep it somewhere safe. It protects you against a vendor outage, a change of plan or an account that is locked by mistake.

This guide is general information, not legal advice. If you operate in several states or fundraise across borders, ask a lawyer who knows nonprofit and privacy law what applies to you.

Nonprofits are not one kind of customer, and the same tool does not suit them all. These are general patterns, not rules, so use them to shortlist and then test.

Small charities and community groups. A short donor list, a few volunteers and an annual appeal. You need clean records, simple online giving and receipts. A free tool or a low flat price is usually enough, and the key risk is picking something too complicated to keep up.

Membership organizations and associations. Renewals, tiers and event registration matter more than appeals. Look for membership management, automated renewal reminders and a member portal. Keela and Neon One list membership or portal features on their pages, and Bloomerang lists membership management.

Arts and culture organizations. Ticketing and events are central. Neon One lists a ticketing product with a per-ticket fee, so compare that against the ticketing in the other tools you are considering.

Food banks and service organizations. Volunteers matter as much as donors, so volunteer scheduling and reminders carry weight. Bloomerang sells a volunteer product separately, and you can also pair a donor tool with a separate scheduling tool.

Faith-based organizations. Recurring giving, small regular gifts and community communication dominate. Look at recurring gift handling, texting and a simple view for a pastor or lead volunteer.

Growing fundraising teams. Pipelines, major gifts and grant deadlines. DonorPerfect, Virtuous and Salesforce are worth a quote, with onboarding time included in the budget.

Whatever your type, the outreach question applies. Ask who will thank first-time donors, welcome new volunteers and confirm event guests. If the honest answer is nobody has time, that is the gap an outreach tool is built to fill, beside your donor CRM and not instead of it.

Buying for the size you hope to be. A heavy system chosen for a future team becomes a burden for the team you have. Pick for the next two years and make sure you can move up.

Comparing only the monthly price. The cheapest advertised price can hide module costs, onboarding fees and gift fees. Compare the total cost for the same work.

Ignoring fees on gifts. A tool that is free on paper can cost a percentage of every gift, depending on how the donation form is set up.

Skipping the data clean-up. A new system does not fix a messy list. Clean first.

Choosing without the people who will use it. Staff and volunteers who were not asked often work around the system, and the database goes stale.

No plan for outreach. A database holds names. It does not call anyone. Decide who contacts new donors, volunteers and event guests, and how, before you buy anything.

Forgetting consent. If you plan to call or text supporters, you need their permission to do so. Nonprofit status does not remove the consent rules for AI-voice calls and texts to mobile phones, and the rules differ by state and by channel. Keep a record of how and when each person gave their number.

Never reviewing the choice. Look again after six months. If the team is not using a feature you paid for, drop it. If you are working around the tool, change it.